It is a little after 7 p.m. in Paris when Éric Larchevêque appears, in his stage costume from “Who wants to be my partner?” », at the end of a spectacular display: 4,000 m² transformed into an immersive set, 120 technicians mobilized, a pre-show filmed among the guests. The opening takes up cryptotech codes, with a haunting soundtrack and a procession of key words, “taxation”, “inflation”, “system is eating”, in a tense, almost anxiety-inducing visual and sound atmosphere. The room is full, with 500 people announced on site and more than 10,000 live. Everyone is waiting for Eric Larchevêque to “lift the veil” on a project announced for weeks as a unique initiative.
The former co-founder of Ledger, sworn investor of QVEMA, chose to stage this launch as an American one-man show, reminiscent of Ridley Scott’s commercial for the Macintosh in 1984, except that it lasted only one minute and was broadcast during the Super Bowl.
From the opening, he announces his vision: “I could no longer remain a spectator. Those who create value are today the adjustment variable of a system that no longer knows how to reform itself. » He multiplies personal examples (successive controls, administrative pressure, departure abroad then return to France) to establish the conviction that an entrepreneur must now invent his own framework of action. “The sacrificed future is now knocking at our door. »
In Eric Larchevêque’s show, the discourse is dark: uncontrollable debt, cumulative taxation, disengagement from value creators, loss of confidence in money, inability to project oneself, a very pro-entrepreneurial story which denounces a society having sacrificed the long term and penalizing those who produce.
We find the main tricks of the storytelling of the evangelists, with a story combining monetary economics, social psychology and criticism of presentism. Through the marshmallow experience, the fishermen’s fable or the post-1971 shift, Éric Larchevêque establishes his reading: a country and a system living on credit, a collective preference distorted by monetary erosion, an environment where “those who create” become the adjustment variable of a saturated model.
It is on this diagnosis that he builds the mission of the project, presented as a radical entrepreneurial alternative, articulated around two pillars: a monetary standard based on Bitcoin and a “network society” intended to bring together individuals wishing to regain control of their economic destiny. Its ambition is to create a hybrid, international organization capable of influencing the financial sphere and public debate.
Two very long hours during which Eric Larchevêque stages his ideological, monetary and entrepreneurial vision, almost libertarian, to justify a business project that he wants to serve individuals all over the world.
The project: a listed company designed as a monetary and societal alternative
At the heart of the demonstration, but without revealing the details, Éric Larchevêque presents the transformation of Tayninh, a listed company dormant for a decade, into a hybrid entity articulated around two pillars.
The first is a Bitcoin Treasury Companydesigned to accumulate a strategic treasure in Bitcoin via successive fundraising and a long-term oriented allocation policy. The second is a Network Societyan international network open to entrepreneurs, independents, employees and value creators who wish to regain economic sovereignty.
The whole thing is based on a premium subscription model intended to finance development, combining educational offers, community and influence activity. An organization designed as an operational alternative to the limits of the current system.
This hybrid model (investment, community, education) constitutes an unprecedented case on the French regulated market.
At its head, three actors united by the same diagnosis
Around Éric Larchevêque, two other profiles structure the project, firstly Tony Parker, world figure in sport who became an investor, then Nathan Benchimol, long-time traveling companion and strategic co-architect. Together they share the conviction that the current system is running out of steam and that a framework based on the long term must be proposed.
To structure their project, they looked for an “empty shell” already listed. Their choice fell on the Tayninh company (Euronext Paris: TAYN), owned by Unibail-Rodamco-Westfield (URW).
At the beginning of November, URW sold 97.68% of the capital of Tayninh to Éric Larchevêque, Nathan Benchimol and Tony Parker via their holding companies Quatre Vingt Dix, Nuku Hiva Holding and Infinity Nine Promotion, at the price of €0.11 per share, after exceptional distribution. This price will serve as a reference for the simplified public purchase offer, without squeeze-out, which will soon be filed with the AMF.
The Board of Directors now includes Delphine Colombet and Steve Levy (independents), as well as Iveta Celmina-Larchevêque, Éric Larchevêque and Nathan Benchimol. Éric Larchevêque is appointed Chairman and CEO.
In order to supervise the takeover bid, an ad hoc committee including two independent members was formed. Crowe HAF was appointed independent expert to assess the financial fairness of the offer.
The company, which was renamed The Bitcoin Society (TBSO)aims to become a “bitcoin treasury company” associated with a network company dedicated to individual financial sovereignty and clubs for entrepreneurs.
This initiative, however, raises questions in a landscape where private “investment clubs” have multiplied in recent years, with imprecise promises, opaque models and sometimes contested practices. Several structures combining support, networking, content and access to opportunities have emerged without guaranteeing the expected transparency, fueling the distrust of some entrepreneurs and investors. The launch of The Bitcoin Society thus comes in an environment where vigilance is high and where trust is earned over time. For Éric Larchevêque, Tony Parker and Nathan Benchimol, the challenge will be to provide tangible proof and demonstrate that their model can prevail beyond the announcement effect.
