17 billion downloads: AI is essential in our smartphones

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In 2024, artificial intelligence definitively settled as one of the pillars of mobile uses, with 17 billion downloads representative 13 % of the world total. Chatgpt,, Google Geminior Duolingoare the first to take advantage of this craze according to the State of Mobile 2025 study, now published by Sensortower.

Since its launch in May 2023, Chatgpt has become a school case. In less than five monthsthe application reached 50 million monthly active users (MAU)surpassing giants in speed as Disney+ Or YouTube Music. In 2024, Chatgpt consolidated his domination by generating 40 % of world IA applications.

While Chatgpt is positioned as a generalist, Google Gemini And Duolingo are distinguished by their specialization. Google Geminiin particular, has been able to capitalize on transparent integration into the Google ecosystem, offering users a fluid passage between tasks as diverse as planning, research or creation. Classified in the top 3 AI applications in markets like Canada and Germany, Gemini is a typical example of an AI integrated into concrete and daily uses.

Duolingofor its part, explores the educational potential of AI. With its premium offer Duolingo Maxthe platform has introduced features such as Explain My Answer And Roleplaywhich simulate immersive conversations. By allowing users to dialogue with real -time avatars, Duolingo offers an experience, which in view of the figures to reboost the adoption of the brand’s services.

The explosion of AI applications cannot be dissociated from geography. If mature markets such as the United States or Europe generate most of the income (45 % for the United States), these are the emerging markets that truly stimulate growth. India, with more than 1.5 billion downloads In 2024, illustrated this dynamic, drawn by high demand for productivity and learning tools. Brazil and Indonesia, each with more than a billion downloads, have a growing appetite for very accessible AI applications.

However, in mature markets, growth slows down, giving way to increased expectations. Users are no longer satisfied with marginal innovations: they require differentiating features, capable of justifying the cost of premium subscriptions. This tension between innovation and saturation poses requires developers to reinvent their economic models.

In 2025, the mobile AI turned to an ever more discreet, very integrated and omnipresent integration. Sectors like the healthwith assistants capable of providing preliminary diagnoses, or tradewith ultra-personalized shopping experiences, will without paving the way for a new generation of intelligent services.

In addition, emerging markets go beyond being growth relays, offering opportunities to very different apps, due to market specificities, especially in terms of monetization, where free remains the standard.

Finally, the pressure exerted by consumers in saturated markets will force applications to raise their standards. The IA features will have to go beyond the simple technical improvement and offer really differentiating experiences, capable of retaining.