10 ways to promote your business

Make your business known in this world of all-out communication. The means of communication are at your fingertips, meaning that in just a few clicks you can obtain exponential results. Your business is finally created, you now need to think about making it known. Your objective is to get people talking about it and therefore develop your turnover. This notably affects the image of the company, its products/services as well as its reputation. To help you develop your notoriety, focus on the 10 techniques which are infallible although some people wrongly neglect them.

Friends and family to never forget

It’s been a few days since you started your business, the time has come to move on to the essential phase of communication. Ask your friends and family to become your ambassadors. Give them a pitch and what your missions and perspectives are and your passion. Moreover, a good presentation with answers to the objections they might encounter will help them convince customers, and very quickly, the latter will talk about it to those around them wisely and in a relevant manner.

The professional salon, an Ali Baba’s cave

The entrepreneur is you! To make this clear to those around you, consider visiting professional trade shows. Very effective, these offer you the chance to build notoriety among other entrepreneurs/companies but also among your target audience. Also on the list, aperitifs, networking and entrepreneur meetings. You will be able to easily establish links with future partners.

Communication version 2.0, social networks

While traditional methods are still proving their worth, it turns out that version 2.0 communication has a considerable impact. Between the animation of social networks, e-mailing systems and Adwords tools, it is clear that by using the Internet and its various possibilities, you will manage to make yourself known quickly. What’s more, this methodology is adopted within many companies and has clearly proven itself in no time and if you ignore it risks deviating from new effective trends in communication.

But be careful, you have to be a master of social networks and use the social networks adapted to your business. You will need to select them to obtain maximum efficiency.

Events in all its forms

How to promote your business through events? The question no longer arises! Just look at the many events organized around you. Let’s say you sell organic products, in this case, set up a market specializing in organic production. In any case, don’t hesitate to participate. Event planning is far from being limited to large events. You must take advantage of all opportunities, even modest ones, which open up a channel of sympathy for you. Studying what your competitors are doing, as well as companies that are not in your industry, will give you ideas that may prove useful.

Samples, an appeal never contested

A real customer catcher, the distribution of samples constitutes one of the pillars of marketing. Whether it’s products or services, offer your customers samples that they can distribute to their own customers. As a result, you will be able to get people talking about your business and the feedback should be more than positive!

Partnerships, opportunities to open perspectives

You should know that partnerships are perfect for developing the notoriety of your company. The first step consists of analyzing and identifying potential partners, being sure that they are not direct competitors. Offer them a collaboration following a “win-win” logic. For example, if you are designing wedding dresses, try to approach party organizers and find a way to collaborate or an accessories manufacturer who will be happy to find opportunities to sell their products.

Using your database

Are you already known and want to increase this notoriety? Nothing could be simpler. Use your already existing customer database. By browsing your customers’ contact details, you will be able to follow up with them or talk to them about your new product/service. You can also simply ask them if they are satisfied and how you can improve this cog.

Word of mouth, always effective

Another way to increase awareness of your business is to use the word-of-mouth technique. In exchange for gifts or discounts, offer sponsorship to your customers. For each new customer brought in, they receive a gift or benefit from a special offer. This method is known to diversify the clientele and of course, to get people talking about your company.

Distribution of flyers

An inexpensive method, distributing flyers in the region is known to attract people. Even though this technique does not require much effort, it turns out that the results are visible in the long term. Mailboxes as public roads, set up a team specially dedicated to the distribution of leaflets.

The media

When marketing your business, consider attracting the media to you. As long as you offer content that is interesting and, above all, attractive, they will be inclined to share it.