Rarely has a European Edtech has followed such a path, Wooclap, born in Brussels in 2015, has built its growth with only 1.5 million euros raised in almost ten years, until reaching profitability. It is in a position of strength that the company has just concluded funding of 25 million euros, led by expansion impact, in order to accelerate its international expansion.
The product was born from a simple observation made by its founders, Sébastien Lebbe and Jonathan Alzetta, namely to maintain the attention of students in an increasingly hybrid teaching context. Wooclap has developed an interactive platform that allows teachers and trainers to involve their audiences thanks to surveys, quiz and feedback in real time. This approach to active pedagogy has established itself as a standard, both in university amphitheatres and in client companies training rooms.
Today, the company claims more than 50 million users in 150 countries. Among its customers, it has reference universities such as the Sorbonne, Duke or the University of Montreal, as well as multinationals such as Totalnergies, Vinci or Christian Dior perfumes.
The strategy is based on internationalization first, with a particular effort in North America where adoption quickly spreads by training effect between universities, then the development of the corporate segment, where training services increasingly adopt the tool and finally innovation, with the integration of the generative AI from 2023 and the upcoming arrival of agents capable of reformulating a MCQ according to the responses of students.
To support its development, around thirty recruitments are planned in the coming months. The leaders, however, insist on their desire to maintain controlled growth.
Founded in 2015 in Brussels by Sébastien Lebbe and Jonathan Alzetta, Wooclap raised 25 million euros in 2025 in an expansion impact, with the participation of BNP Paribas Fortis, Ethias, Securex, Finance & Invest.brussels, PMV, SFPIM and several Belgian Entrepreneuriales families including the Moortgat, Périer-D’A. and Sioen. This operation brings the total funds raised to 26.7 million euros. Resources will be devoted to international expansion, the development of the corporate market and the integration of new artificial intelligence features.
