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The merger between Leetchi and iRaiser within the Donora holding company is accompanied by the entry of 21 Invest as the first shareholder. Founded by Alessandro Benetton, the investment fund specializes in supporting medium-sized companies in an acceleration phase, particularly through sectoral consolidation strategies.
With proven expertise in sectors such as technology, business services and healthcare, 21 Invest provides financial resources to support the development of the new entity. This operation marks a new stage for the two companies, which find themselves around new ambitions, namely to structure a European market that is still fragmented around digital solutions dedicated to generosity.
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The charitable giving market, estimated at €50 billion in Europe, offers significant opportunities for consolidation. Donora could thus target local players specializing in digital prize pools, SaaS fundraising, or CRM solutions for NGOs.
The American investment fund Advent International becomes a minority shareholder in DONORA, but remains in control of MANGOPAY, a spin-off from LEETCHI, which it jointly acquired in 2022.
