Openai has taken a strategic step with the launch ofMoment checkouta feature that allows you to buy products directly from Chatgpt. So far, the AI served as a conversational engine to find and compare. It now becomes a transaction point, capable of converting a recommendation into purchase in a few clicks.
The service is launched in the United States for chatgpt users, whether in free or paid version. It works first with Etsy sellers, before joining more than a million Shopify merchants, including emblematic brands such as glossier, skims, spanx or Vuori. In this first phase, only unit purchases are possible, Openai plans to quickly extend features to multi-production baskets and other countries.
A new step for the monetization of Openai
If the service is free for the user and does not affect the final price of the product, Openai will take a commission from each transaction. With this model, the company seeks to diversify its income beyond subscriptions and the API. Instant Checkout could thus become an important source of monetization, while the company remains in deficit and faces colossal infrastructure costs for AI. This project is part of the strategy developed now by Fiji Simo
At the heart of this device is theAgentic Commerce Protocoldeveloped with Stripe and several partners. This protocol, published in open source, provides the common language which allows AI agents, users and merchants to finalize a transaction without modifying existing systems. Stripe, already in charge of Chatgpt subscriptions, becomes the payment infrastructure for this new transactional layer.
Competition that intensifies
With this announcement, Openai is positioned on a market where digital giants are already competing. Amazon control transactional research, Google monetizes purchasing intentions by advertising, Tiktok Integrates the trade directly into his videos with Tiktok Shop. Openai is distinguished by placing the purchase at the heart of the conversationwith the ambition of becoming a Universal merchant assistant.
This movement also brings Openai closer to the logics of Asian super-apps Like WeChat or Alipay, which combine messaging, payment and trade. Chatgpt relies on the power of generative AI to transform generic queries (“gift ideas”, “best running shoes”) into direct transactions.
