Our partner Cybercité, the agency expert in digital marketing for over 25 years, announces the launch of Black Pepper, a structure entirely dedicated to content marketing. This new project marks a strong will, asserting a strategic, creative and committed approach to brand content.
A new entity for a central issue.
In an ecosystem saturated with messages, articles and videos, standing out by the background as well as by form has become an imperative. The launch of Black Pepper meets this requirement, helping the brands regain control of their speech and asserting their singularity in a digital universe where editorial quality becomes a lever for performance.
Co-piloted by Manon Chaussin and Léa Pétralia, Black Pepper capitalizes on the heritage of cybercitated in terms of content strategy, natural referencing and data marketing, while affirming a clean editorial line. “Our conviction is simple: the content should not be lukewarm or generic. It must be thought, targeted, and meaningful, ”explain the founders.
A 360 ° offer, from Search to AI.
Black Pepper positions itself as a hybrid content marketing agency, at the crossroads of the Search, brand content and generative artificial intelligence expertise. From ideation to production, including the analysis of research intentions, the agency supports brands in the construction of structuring and differentiating editorial strategies.
His approach is based on several pillars:
- Analysis of FIRST-Party data and user behavior
- The definition of personas and intentionists via collaborative workshops
- The creation of Multiformat contents (text, visual, audio, video) adapted to digital routes
- Activation Sedentivethought from the conception of editorial devices
- The controlled integration of theGenerativein the service of the relevance and consistency of the contents
A clear ambition: get out of noise!
Faced with the standardization of speeches and the proliferation of content without impact, Black Pepper intends to put the editorial strategy at the heart of communication devices. “We do not believe in the total content delegation. Effective editorial marketing is necessarily co-constructed with companies, based on their culture, their expertise and their objectives, ”specifies the team.
The agency wants to be a force for proposals, capable of challenging its customers and helping them to assume a differentiating brand posture. “Dare to say, dare to do”: this is the line of conduct claimed by the team.
An already solid portfolio.
Despite its recent launch, Black Pepper can already rely on prestigious references, historically accompanied by cybercity on their SEO and content issues. Among them:
Renault Trucks, Hyundai, Ramsay Santé, Boiron, Le Temps des Cerises, Sanytol, Urgo, Atypical Spaces, La Poste, or Culligan.
💡 Black Pepper is the Content Marketing Agency launched by Cybercity in 2025. It supports brands in the construction of ambitious editorial strategies, based on intentions analysis, Search expertise, generative artificial intelligence and a creation of multichannel content. The agency is based on a collaborative approach and on the desire to replace the brand word at the heart of the digital strategy.
💡Cybercité is a digital marketing expert agency, specializing in acquisition and performance levers. With more than 100 employees spread over several poles (SEO, SEA, Social Ads, Content Marketing, Data & Conversion), it supports more than 800 customers in the development of their visibility and their online business
