E-commerce entrepreneurs and operators know how difficult it is to retain former customers, but also how expensive it is to acquire new ones. The acquisition of new customers often comes into the growth recovery strategy of companies, but is unfortunately not within reach of all budgets. The good news is that you don’t necessarily need a revival of growth this year. Find out why retaining users is more important than growth in 2025.
An evolution of consumer needs in 2025
Consumers of 2025 have requirements in terms of personalization and fluidity. They want brands to understand their preferences and offer them relevant solutions. Modern customers are also waiting for more interaction with companies via various communication options and in a coherent manner. Contemporary brands therefore have the obligation to review their strategies to adapt them to the needs of consumers in order to retain them.
In the online game sector, platforms have understood that customer loyalty is essential. Indeed, in a new online casino with bonus without deposit for example, the player receives a bonus without depositing money on his account. With this bonus, he can have fun on various risk -free games.
What is user loyalty?
Customer loyalty is a marketing technique which consists in maintaining customers happy and satisfied. It aims to motivate customer engagement so that they make more purchases. Maintaining existing customers can bring more success to your business. To do this, there are many loyalty marketing strategies that you can apply. Among these, we can cite email campaigns, loyalty programs, customer assistance, subscription models, etc. The purpose of all these methods is to stimulate repeated purchases in order to continue customer life value.
Currently, the usual marketing strategies are focused more on the attraction of new customers, or loyalty reassures you that they will come back. It is a question here of building sustainable relationships with customers on the basis of the quality of the product you sell to them. According to Bonsai, 10 % of customers remain faithful due to customer service, 30 % for offers and discounts and around 60 % for the quality of its products. Obviously, if you want your business to grow in this hyper competitive market, loyalty is the key.
Why should companies favor user loyalty and not growth in 2025?
Many companies are striving to find ways and means to revive their growth in 2025 by targeting new prospects. However, studies show that retaining existing customers is far more profitable for companies. Indeed, acquiring a new customer costs 7 times more than retaining a user who is already there.
In addition, loyal customers spend 67 % more than new customers. In addition, an increase of 5 % of customer loyalty can cause an increase of 25 % to 95 % of profits. Therefore, there is no point in multiplying efforts to win new customers, because it is companies that favor loyalty that experiences stronger growth in the long term. We will try to analyze these different elements point per point.
The high cost of acquiring new customers
From the outset, the conquest of new customers must be registered in the commercial policy of each company. It is therefore not a question of discouraging you not to seek new prospects. But rather to push you to prioritize loyalty, because it is less expensive and more profitable. Apple for example is a model for customer and growth loyalty thanks to its loyalty, integration of the ecosystem, and innovation programs. The company offers preferential treatments, exclusive updates, easy migration and exchange opportunities with each iPhone to customers of their network to motivate them more. And the results in terms of Apple growth are obvious to everyone.
Regular customers buy more
When a user buys a product on an online platform and is satisfied, it is easier for him to return and order new items. Likewise, it will be more inclined to test the other products offered by the house and to pay more money. 50 % of existing customers are more likely to test new products. This is not the case with new prospects that still hesitate to make their first purchase.
Loyalty leads to brand recommendations
There is no better marketing strategy than counting on loyal customers. They will make recommendations for your products without you asking them, simply because they are satisfied. Thus, instead of spending huge amounts to acquire new customers, you would better maintain those who are there, because by word of mouth, they will manage to attract new users to your platform. Only, you must set up loyalty or sponsorship programs to encourage more positive reviews on your label. This is what will quickly stimulate the growth of your box.
