The CRM market remains one of the largest segments of corporate software, dominated for two decades by Salesforce, Microsoft and Hubspot. If these platforms still concentrate the majority of B2B budgets, they struggle to adapt to the era of artificial intelligence and it is on this observation that ATTIO, a young London company, convinced Google Ventures (GV) and Balderton Capital to lead a new financing round of 44 million euros, barely 1 year after the previous one.
Vitio is developing a so-called “a-native” CRM, thought from the outset to integrate intelligent agents, ingestion of data in real time and programmability. Where historical solutions add bricks from AI overlay, Vitio claims an architecture built around this principle. For Nicolas Sharp, co -founder and CEO, the problem is structural. “The CRM is one of the most important categories in B2B, but it has remained blocked in the past. A CRM native IA must rest on a completely different basis, a base that allows us to really understand each client, to act quickly and to give the freedom to build the Go-to-Market systems adapted to a large scale. »»
The positioning appeals to a generation of teams called “Go-to-Market Builders”, who wish to quickly design their own commercial systems, without depending on expensive integration cycles or external providers. The bet of ATIO therefore consists in establishing itself as a programmable alternative, capable of competing with historic CRMs on flexibility and the speed of deployment. The company claims a clientele made up of several artificial intelligence startups, including Replicate, Modal, Granola or one of the most prominent startups, Lovable. She also announces that she is on quadruple her recurrent annual turnover this year.
For GV, investment reflects a conviction on a generation tilting. Michael McBride, partner at GV and former chief returned from Gitlab, joined the Board of Directors of Vitio. “It has been twenty-five years since the CRM, one of the largest software markets, has not experienced a real tilting of the platform. Vitio has the Native IA architecture, rapid vision and customer growth to define the future of CRM and Go-to-Market software. »»
Since its creation in 2023, Vitio has raised a total of 99 million euros from investors including GV, Balderton Capital, Redpoint Ventures, Point Nine and 01A. The new financing must make it possible to strengthen engineering, to accelerate product development, and to target more widely the sales teams of the new SaaS generation.
