Showroomprivé, a European group specializing in event sales, announces the sale of its majority stake in Symmetric SASparent company of The Braderyto its two founders Timothy Linyer And Edouard Caraco. The operation, entirely in cash, values The Bradery at 43.6 million eurosand illustrates a strategic shift: that of a European e-commerce where profitability regains priority over growth.
A controlled investment cycle
In May 2022, Showroomprivé took 51% of the capital of The Bradery for 10.2 million eurosbanking on a young brand capable of attracting a millennial clientele attached to premium fashion and the immediacy of event sales. Three years later, the company shows a growth of almost 190%passing from 21.7 to 62.9 million euros turnoverwhile achieving profitability.
The partnership allowed The Bradery to benefit from the group’s logistical, technological and marketing power while maintaining strong operational autonomy.
This sale, valuing the company at more than four times the initial purchase pricemarks a rare financial success in the French e-commerce landscape. For Showroomprivé, it also constitutes a strong signal sent to the market, the time is no longer for the multiplication of acquisitions, but for the consolidation of resources and the generation of cash.
A strategy of refocusing and financial discipline
Showroomprivé, listed on Euronext, operates in a sector under pressure where the growth of online sales is running out of steam and where historical players are seeking to restore their margins. In this context, the priority shifts towards controlling cash flow and operational profitability. As pointed out David DayanChairman and CEO of the group:
“We are very pleased with the planned transaction with The Bradery, which would allow us to monetize the success of our investment and strengthen our financial structure in an environment where knowing how to optimize our cash flow is an essential element. »
The arrangement of the transaction reflects this prudence, Showroomprivé will receive 17 million euros upon signingthen the balance in installments, accompanied by price supplements linked to future performance from The Bradery. A progressive structure, designed to support the transition while preserving commercial synergies between the two companies.
The Bradery, the profitable exception of millennial e-commerce
Founded in 2018, The Bradery has stood out in a saturated world by focusing on a editorialized and time-limited selectionreconciling premium aspirations and good deals.
By partnering with Showroomprivé, the brand was able to professionalize its logistics and accelerate its sourcing from major European brands, while preserving its community identity.
Its founders, Timothy Linyer And Edouard Caracotoday welcome a stage of maturity:
“We would like to warmly thank David and all the Showroomprivé teams without whom we would not have been able to experience such rapid development. »
Their full takeover of capital is part of a logic of strategic autonomy, while the market is rediscovering the virtues of agility and lean management.
