Do you plan to launch an e-commerce? You are certainly asking yourself questions about how to collect payments. There are, in fact, many offers of online payment solutions. How to find the one that will match your needs? Here is the essential information to remember and our tips for choosing the right.
Integration of a payment solution to an online store
We call Online payment solution The platform that will allow your customers to pay for their purchases. This is the secure page that appears once the basket is validated. Customers can then enter their bank data to finalize payment. It is essential for any online sales activity, regardless of the size of e-commerce.
This is a page that must inspire confidence in your customers and guarantee the security of banking transactions. Note that alone empowered payment service providers have the right to offer these online payment solutions. They also have the obligation to comply with the European directives in terms of data security and the fight against fraud. Please note, we advise you to choose a service provider offering a customer service easily reachable by phone.
List your online payments
Your needs relate to the features of the payment platform, costs and technical aspects.
- The features concern the means and facilities of payment. It is a question of choosing the payment methods you wish to offer: bank card, electronic portfolio, payment link, payments in several times, recurring payment (within the framework of a subscription, for example), etc.
- The prices are different depending on the offers. Most providers take transaction costs. The rates are variable, you will need to make a comparison.
- If you use a CMS (Content Management System) For the management of your online store, be sure to check the compatibility of the payment solution. Ask the service provider of your choice to test the solution for free before offering it to your customers. Depending on the offers, it is possible to personalize the payment page in order to better integrate it into your store.
Choose the right options to maximize your online sales
Choosing the right online payments options is important. It is a question of meeting the needs and expectations of your customers to finalize the sale. Imagine that your customers are interested in your products, but that when paying, they cannot find their brand of bank card … This is the abandonment of guaranteed basket!
Payment options
To choose the payment options, you need to have in mind the typical profiles of your future customers.
- If it is a international customersit may be necessary to consider payments by American Express or Japan Credit Bureau (JCB).
- Do not forget Current debit and credit cards (Maestro, Mastercard and Visa).
- If the bank card remains the favorite means of payment of the French, also think of Electronic wallets like Paypalas well as mobile payments (Apple Pay, Google Pay, etc.).
- For recurring payments, the implementation of Automatic samples will save you time and help you secure your turnover.
- Is your activity linked to tourism? Your national customers will certainly appreciate online payments by Connect vacuum checks.
Choose payment options request reflection. Do not hesitate to take advice from your bank.
Transactions management
Opt for an offer that will facilitate your daily work. It is a question of accessing a portal that will give you an overview clear of all the transactions made between your online store and your customers. This concerns the products sold, the quantities, the means of payment used, the amount set, etc. This portal will also allow you to manage transactions (as part of a refund, for example).
In summary, e-merchants in search of a simple solution to collect online payments will choose according to several criteria. First there is the reliability and conformity of the payment platform, as well as compatibility with the CMS. It is then a question of opting for an offer offering features adapted to the activity and profiles of customers. Establishing a comparison and testing the solutions for free will make it possible to finalize the choice.
