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How mentioned its economic model closing on itself
Founded in 2012, within the Studio Studio Efounders (now Hexa)Mention has imposed itself as a benchmark for Social Listeningallowing companies to monitor their reputation online thanks to advanced monitoring technology. His acquisition by Mynewsdesk In 2018 was to mark a new stage in its development, but this transition revealed structural weaknesses which have continued to worsen. In 2025, the company was placed in receivershiptrapped in an economic model which has gradually closed on itself.
From its beginnings, mention was based on access to data from social networks and press sitesan asset that has become his greatest handicap. For years, this information was accessible at low cost, allowing the company to offer attractive subscriptions. But the ecosystem has changed. Twitter, formerly little regarding the monetization of its flows, has drastically revised its tariff policy, causing a annual cost of several hundred thousand euros for mention. At the same time, access to data from traditional media, formerly centralized via a single provider, has become more complex, requiring paid licenses to the French Copy Center (CFC) and its European counterparts.
Faced with this rise in costs, the company found itself in a deadly paradox: The more customers she attracted, the more she dug her deficit. The cost of acquiring data for each subscriber exceeded 80 euros per monthwhile its offer was marketed between 49 and 99 euros. Mention therefore sold a large part of its subscriptions at a loss, giving off only a tiny margin on its premium customers.
In parallel, The company’s cost structure has increased. With 65 employeesMention had not reached the critical size necessary to support an organization internally integrating support functions such as finance and human resources. The company should have recorded a annual growth of at least 30 % To absorb these fixed charges. However, since 2018, its turnover has stagnated, before initiating a decline.
The absence of commercial dynamics only accelerated the descending spiral. The sales team, made up of Five salespeople,, generated Barely 720,000 euros in annual turnoveror a very insufficient ratio to cover salary costs of 550,000 euros. Mention thus struggled to compensate for the natural erosion of its customer portfolio, even though the market became more competitive with consolidations such as the repurchase of Linkfluance by Meltwater For 50 million euros.
In 2025, mention awaits 2.54 million euros in forecast income. However, his recurrent monthly income fell from 337,000 euros at 284,000 euros. 2025 promises to be deficit in 1.56 million euros.
Two buyers, Agorapulse and the Antigon and Ekinox combo are in the running to buy the assets of the company.
