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The BITSTACK application became known thanks to its rounding up to the next euro, automatically invested in Bitcoin, a simple way of combining spending and savings and, what’s more, in cryptocurrency. An approach which allowed it to quickly take a position in the field of Bitcoin savings in France, with more than 150,000 users and 125 million euros invested. Today, the startup aims to become much more than a savings application and become a key player in hybrid finance, at the crossroads of traditional banking services and digital assets.
After two rounds of funding in 2022 and 2023 which raised 3 million euros, the startup announces a new fundraising of 5 million euros, led by the investment fund Stillmark with the participation of Serena, Plug and Play, and Y Combinator. This funding will allow Bitstack to deploy a new version of its application, enriched with features inspired by traditional banking services, such as a euro IBAN account and a VISA debit card. These innovations aim to simplify the daily use of Bitcoin, for example by making it possible to automatically convert part of your salary or to obtain cashback in Bitcoin for each expenditure.
This strategy responds to growing consumer demand for “crypto-friendly” solutions. A recent survey reveals that one in five French people would be ready to change banks for an establishment integrating cryptocurrencies into its services. “We are not just adding features, we are transforming the way French people interact with their savings and their money,” explains Alexandre Roubaud, co-founder and CEO of Bitstack.
Bitstack’s hybrid approach also raises questions, particularly regulatory ones, and although the company is registered as a digital asset service provider (PSAN) with the AMF, the integration of cryptocurrencies into financial services is likely to be an issue. see its more structured application framework. The startup also competes with neobanks like Revolut or N26, which already offer services related to cryptocurrencies, and could also integrate this type of functionality into their offers.
For Bitstack, this transition to hybrid finance represents an opportunity for differentiation. By combining ease of use, technological innovations and growing adoption of Bitcoin, the startup intends to be a pioneer in defining industry standards. “Our objective is clear: to make Bitstack the essential interface between traditional finance and the digital economy,” concludes Alexandre Roubaud.
