Since 2017, LVMH startups house embodies a singular approach to innovation in the luxury sector. More than an acceleration program, it asserts itself as a Strategic experimental spacewhere startups and groups in the group jointly explore technological changes and new uses. At a time when luxury must combine tradition and modernity, this initiative questions: Is it aims to feed an entrepreneurial ecosystem or structure an open-air laboratory for the group?

A program built over time

Unlike ephemeral innovation devices adopted by certain large groups, LVMH startups house is part of a logic of iteration and consolidation. Since its creation, it has welcomed more than 200 startupsspread over ten successive seasons. The eleventh, which opens (to register is here), reflects this dynamic of openness and continuity.

LVMH does not want to be content to offer a framework conducive to the emergence of young shoots. The program is based on a Logic of progressive integration. Each selected startup benefits from privileged access to the group’s houses, with the aim of exploring concrete use cases, in connection with the needs identified internally. This approach distinguishes The House of Startups Traditional accelerators, often focused on the rapid rise of young companies without guarantee of effective collaboration with the host group.

A selection aligned with the group’s strategic issues

Far from opportunistic sourcing, the restrained startups must respond to specific issues, declined in Six priority axes ::

• Operational excellence : Digitalization of industrial processes and logistics optimization.
• Image and desirability of brands : AI and neuroscience applied to communication and marketing.
• Experience used, diversity and inclusion : HR solutions increased by technology.
• Immersive digital experiences : innovative interfaces combining virtual reality, AI and content creation.
• Omnichannel and retail : Optimization of physical and digital customer journeys.
• Sustainability and Greentech : innovative materials, recycling and responsible design.

This division structures a Innovation processwhere each startup is selected not for its disruptive potential, but for its ability to be consistent in the LVMH ecosystem. It is not a question of reinventing the fundamentals of luxury, but of strengthening them by technologies and complementary models.

A life -size experimental lever

The House of Startups is also distinguished by its Operating mode focused on experimentation. Rather than imposing in the houses of the group of preconceived solutions, LVMH encourages a process ofExploration and validation in real conditions.

Some startups see their technology tested within one or more houses, as part of PROOFS OF CONCEPT (POC). Those whose impact turns out to be concluding then access a scale deployment phasevia LVMH LAB or the platform Preferred Partners. The latter brings together a set of solutions referenced, already proven and ready to be adopted by the different entities of the group.

This mechanism gives The House of Startups a function of strategic filterwhere only innovations that have demonstrated their value pass to a broader implementation phase. This process reduces the risks inherent in technological experiments, while ensuring that each advance aligns with the group’s excellence standards.

A hybrid model between incubator and applied research center

The sustainability of the program and the structure of its device make LVMH startups house An atypical model. Unlike conventional incubators, it is not based on a transactional scheme between the group and the startups, where the latter would benefit from direct funding in exchange for collaboration. Here, the value lies in The integration opportunity : Each startup chosen access a network of partners and to resources that allow it to test and adapt its solutions to the luxury market.

At the same time, LVMH does not only seek to promote the emergence of new businesses: it is also a applied innovation systemwhere the group analyzes and structure of current trends to better guide its technological integration strategy. This balance between Entrepreneurial opening and industrial validation gives the program a much broader role than that of a simple accelerator.

Towards a consolidation of long -term innovation

With the arrival of the 11ᵉ Seasonit clearly appears that LVMH startups house does not just capture trends, but builds a Maked and iterative innovation model. Far from the image of a simple collaboration program with startups, it constitutes a Progressive absorption mechanism of technological mutationsat the service of a luxury that is renewed without ever losing its essence.

This approach testifies to a fine understanding of the challenges of the sector: in a universe where innovation should never alter the desirability of products, the luxury cannot adopt technology as an end in itself. On the contrary, it requires devices that ensure A discreet, targeted and integrated transformationlike what LVMH calls The “Quiet Tech”.

In this sense, LVMH startups house asserts itself as a open -air innovation laboratorywhere luxury explores, selects and integrates technologies methodically. An approach that could well establish itself as a reference model.

To register for the 2025 promotion of the House of LVMH Startups, click here

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Promotion startups 2024 – The LVMH Startups House

🎯 Employee experience, diversity & inclusion

• Fifty – training based on technology nudge to transform intention into action.
• Heralby – platform valuing inclusive art created by artists with disabilities.
• Mixity – Digital HR tool for Evaluate and improve diversity and inclusion in business.
• Open Decide – platform based on neuroscience To optimize team dynamics.
• Sim Skills – similar to Open Decide, with a focus on collaborative performance.
• Witty Works – Tool Genai detector and correcting Dei bias in language in real time.

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📸 Image & Media for Brand Desirability

• Hippoc – AI and neuroscience applied to theOptimization of advertising campaigns.
• IRCAM AMPLIFY – Innovative audio solutions for sublimate the sound experience of brands.
• Raif – Multimedia generative with Integrated allocation of intellectual property rights.
• Trajaan – Analysis of Consumer research bars To detect trends and insights.

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⚙️ Operations Excellence

• Authena – Protection of theAuthenticity and traceability products via IoT and IA.
• Perception – computer vision and AI for Optimize industrial processes.
• Humanitics.a – recommendation tool for Optimizing store performance.
• Qbook.io – Intelligent quality control management in production.
• Wizyvision – IA and image recognition to improve The work of field teams.

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👾 Immersive Digital Experiences

• Blng – Generative For design in the jewelry industry.
• Rebuilding – IA platform for fashion design and the creation of collections.
• Fancy – IA video production and 3D modeling For ultra-personalized product content.

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🛍️ Omnichannel & Retail

• GK Concept – Interactive merchandising and personalized purchasing experiences in store.
• Eql – E-commerce technology For reliable and fair product outings.
• Glanceable – Analysis of customer reviews via NLP (Neuro-Linguistic Programming).
• Wunderkind – Smart marketing To profile and target non -connected customers.
• Kahoona – AI segmentation of unknown visitors For an ultra-personalized retargeting.
• Xydrobe – Multisensory pods VR For immersive experiences in store.

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🌱 Sustainability & Greentech

• Brightplus – Waterproofing textiles without plastic and recyclable made from organic ingredients.
• Jikan – Biomaterials From rice and wheat to replace finished mineral materials.
• Raiku – Compostable wooden packagingecological and plastic.
• Re-ebb – Textile waste transformation in new raw materials.
• Sparxell – Natural and biodegradable pigments For fashion, cosmetics and packaging.
• Synovance – Biosourced dyes and pigments For fashion and cosmetics.
• Aitual – Architectural furniture and 3D printed from recycled materials.