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Generative artificial intelligence upsets the fragile balance of the media landscape. In a platform published in Le Figarojournalist Laurent Guimier warns against the inertia of traditional media in the face of this technological revolution. In his eyes, AI is a double -edged instrument: an opportunity to reinvent journalism, but also an existential threat if it remains the prerogative of disinformation actors. “The greatest technological war in the history of journalism is declared”he warns.
A historical turnover of information
With the rise of generative artificial intelligences, disinformation changes scale and nature. Falsified content, carried by ever more sophisticated algorithms, blur the border between the true and the false. For Laurent Guimier, this phenomenon is a major break: “Time is running out and the riders of disinformation are progressing at Galop. »» He compares this revolution to a mutation of nuclear order, where AI becomes both an engine of progress and a formidable weapon against democracy.
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The transformation of the media space is accompanied by an unprecedented crisis of confidence. “Our news sons are far west and our thumbs of the colts: I like you or I block you … so I kill you”he notes, denouncing the polarization of the public debate and the ascent of the partisan media to the detriment of journalism of general interest.
The urgency of technological appropriation
For Laurent Guimier, the editors must abandon their defensive posture and appropriate these new technologies. “There is still time for democratic media to tame artificial intelligence”he pleads, calling for a rapprochement between journalists and technological experts. AI could thus increase The capacities of writing in matters of survey, analysis and archiving, provided they are mastered and not suffered.
This sovereignty also involves a strategic start on a European scale. “Instead of shiver every day in front of the last LLM, Europe of journalism must invest now”he urges, regretting the growing dependence of European media with American and Chinese innovations.
An imperative of education and mobilization
Beyond the media, Laurent Guimier calls for a larger coalition, combining journalists, teachers and researchers to lead a structured fight against disinformation. “For centuries, the laboratory, the classroom and the editorial staff were the three inviolable sanctuaries of truth and progress. These three places are today the priority target of the fundamentalists of lies doped with unbridled AI ”he alerts.
