The desire to undertake: why France has never had so many “Zebras”

The coffee is still hot in the cups of this Bordeaux coworking, but the excitement is already at its peak. Around the table, three profiles which sum up the France of 2026: a former industry executive undergoing career change, a young graduate who refuses to be an employee, and a “slasher” who works part-time in marketing with the launch of his brand of recycled plastic furniture.

What unites them? This desire to undertake which, far from running out of steam after successive crises, has just broken a new historic record. In 2025, France crossed the symbolic milestone of 1.2 million new companies registered (+ 5% over one year). More than a fashion, it is a profound change in our relationship to work.

1/ The Paradox of 2026: optimism despite uncertainty

According to the French Entrepreneurial Index (IEF) 2025 published by Bpifrance Le Lab, 1 in 3 French people are now involved in the entrepreneurial chain (whether they are business leaders, project leaders or “intentionists”). This is a jump of 2 points compared to 2023.

However, the climate is not “all rosy”. The CCI France barometer notes an index of optimism among leaders at its lowest in three years, weighed down by inflation and geopolitical tensions. So why this persistent desire?

  • The quest for meaning: For 58% of new entrepreneurs, personal choice (freedom, impact) now takes precedence over market needs.
  • The “ideal career choice”: 30% of French people consider entrepreneurship to be the professional Holy Grail, compared to only 25% two years ago.

2/ The new faces of audacity

The year 2026 marks a major sociological turning point. Entrepreneurship is no longer the preserve of the Parisian engineer in a “hoodie”.

  • The boom in women: They now represent 40% of business creations (compared to 30% ten years ago). Better yet, they are at the forefront of the ecological transition: 41% of female creators integrate eco-responsible actions from day one, compared to 33% of their male counterparts.
  • The revenge of the “Seniors”: We are observing an unprecedented trend: the attraction to entrepreneurship among those over 50 has almost doubled in one year, going from 11% to 20%. Conversely, those under 35 are more cautious, their intention dropping from 59% to 45%.
  • Neighborhood energy: In Priority Neighborhoods (QPV), the entrepreneurial index continues its meteoric progression, going from 14% in 2018 to 22% in 2026.

3/ Growth sectors: where are they launching?

If the desire is there, the playing field has changed. In 2026, the “Zèbre” entrepreneur (profitable and responsible) favors high-impact sectors.

Sector Trend 2026 Typical opportunities
AI & Automation + 50,000 positions Prompt Engineering, Specialized SME Chatbots
Silver Economy High demand Personalized services for the 4th age
Circular Economy Regulatory Textile recycling, waste recovery
Cybersecurity Critical Data protection for VSEs/SMEs

AI is no longer a science fiction fantasy: 85% of new entrepreneurs integrate a digital strategy including AI from the launch, compared to only 51% in 2020.

4/ Obstacles: what’s still scary

Despite this enthusiasm, 31% of French people admit to having thought about getting started before turning back. The obstacles are less financial than human:

  1. Lack of credibility: The famous imposter syndrome.
  2. Managing stress and loneliness: 1 in 2 entrepreneurs say they are concerned about their work/life balance.
  3. Fear of failure: Estimated at 18% as a major obstacle in the latest studies.

This is where the French ecosystem makes the difference: 60% of workers undergoing retraining now choose professional support (mentoring, incubators, networks such as the CCI or Bpifrance).

Entrepreneurship as a new “Social Contract”

In 2026, the desire to be an entrepreneur is no longer a simple interlude in a career, it has become a skill in itself. We enter, we exit, we slash, we fail and we bounce back. The France of creative records is not that of carelessness, but that of creative resilience.

The entrepreneur of 2026 has understood one essential thing: in an uncertain world, the best way to predict the future is to create it — one SIREN at a time.