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Ageras, specialist in financial solutions for small and medium-sized businesses, strengthens its positioning in France with the acquisition of Shine. This operation marks a strategic step for Ageras, which aims to become a key player in the financial and administrative management of companies.
An ambitious European vision
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Founded in 2012 in Denmark by Rico Andersen and Martin Hegelund, Ageras has established itself as a comprehensive platform for SMEs, ranging from accounting to tax management. With this acquisition, the company consolidates its presence in France, while strengthening its offering in key markets such as the Netherlands, Germany and Denmark.
“This acquisition reflects our desire to offer solutions that are increasingly adapted to the complex needs of European SMEs,” says Rico Andersen, CEO of Ageras.
An integrated ecosystem for SMEs
By absorbing Shine, Ageras aims to expand its range of services. The integration of Shine tools, designed to simplify administrative processes, perfectly complements Ageras’ offering. Business customers will benefit from a unified solution covering invoicing, financial management and tax reporting, with increased automation to reduce time-consuming tasks.
This synergy creates a unique ecosystem serving more than 300,000 companies across Europe, according to data shared by Ageras. Shine, however, retains a certain operational autonomy to continue to innovate in its market.
Conquer a very competitive market
With this acquisition, Ageras affirms its expansion strategy in a market dominated by global players such as Intuit or Xero. The key to its positioning is based on a local and personalized approach, combined with advanced technological tools. By capitalizing on Shine’s strengths, the company hopes to establish itself as a credible European alternative, capable of competing with the big names in tech.
Outlook
The operation, validated by the ACPR (Prudential Control and Resolution Authority), should enable Ageras to accelerate its technological development and expand its customer portfolio. The next steps will include an upscaling of the services offered, meeting the needs of SMEs seeking complete, reliable and intuitive solutions.
