The efficiency of a website is not limited to its graphic charter. He must be convincing and optimized to convert your visitors to a prospect. If you are not satisfied with the performance of your website, we recommend a redesign by adopting a strategy oriented on conversions. In this guide, you will learn how to achieve your goal with ease.
What is the interest of the redesign of a website?
If you are considering a website overhaul, it is certainly that some elements have put the chip in your ear. You observe a regular drop in your conversion rate when you have traffic on your website. You may consider that general aesthetics must be revised or faces technical problems resulting in much longer loading times. You could arrive at the same observation if you lack visibility on search engines or if the user experience is not there.
Before starting the overhaul, you define clear objectives such as the generation of qualified leads, improving your natural referencing, simplifying user experience, increased conversion rate or graphic elements in line with your image. A powerful website must meet your various expectations in the context of a strategic optimization.
Take the time to analyze your current performance
Before you start the overhaul of your website, you analyze the existing using essential tools like Google Analytics. It is a complete solution to analyze in detail the behavior of your visitors. However, we advise you to couple the results with SEO audit tools like Semrush or Ahrefs. This will allow you to further refine the results and draw the right conclusions.
Keep in mind that your website should not be attractive to yourself, but rather for your audience. That is to say that you have visitors with a very specific profile, this is called personas. It is these visitors that we must obviously convince according to their issues and expectations. They can meet objections to be immediately lifted, otherwise the conversion rate will not improve. The redesign must be oriented on this objective by thinking above all the design of websites for your visitors.
The information structure
As part of an overhaul, the structure you will set up is essential. You must promote user experience by prioritizing content. The most strategic pages are highlighted while the lesser -importance pages will be deeper. However, navigation must be fluid by reducing the number of clicks to obtain the information. You have to work carefully at the call to actions. Visitors that can turn into potential customers should not seek.
Everything must be obvious for him as a course in which he is guided where you want him to be. The forms are simple and the purchase tunnels optimized to facilitate the conversions once again. The objective remains the reduction of the friction and encourage the visitor to engage.
Obviously, the content should not be content to inform the visitor, but encourage them to go further in their approach. So do not hesitate for a second to use catchy titles to immediately capture attention from the first second. The Internet user must also enter the profits of your business with if possible, the addition of social evidence with case studies, testimonies or customer opinions. A well -placed argument in the right place with the suitable tone is a powerful conversion lever.
The combination of design and SEO practices
An inspiring and conversion -oriented design results in permanent visibility with well -chosen colors and modern contrasts. With visual hierarchy, you guide the look of the Internet user without him realizing it. Never forget to adopt a responsive design, because 70 % of traffic is done today from a mobile phone. You make sure that the loading times are fast, under penalty that the visitor does not backtrack.
In parallel with graphic design, you integrate best SEO practices with a properly optimized HTML structure. This will allow you to have a site running on all browsers with an optimized loading speed. The content must always be of quality with perfectly visible links through an internal network. During the strategic study of the keywords, you were able to obtain an expression listing to use. It is then that it will be necessary to put them into practice in titles and content.
The importance of being surrounded by good people
The overhaul of a website remains a complex project. Better to call on experts capable of supporting you with confidence. Certainly, work requires a financial cost, but the results will literally make all the difference. By increasing your conversion rate, you increase your turnover. To do this, you compare specialists in your region or you are leaning on a specialized agency from the Internet. This provides you with designers, developers, editors and marketing specialists. You are in the best dispositions to succeed in your project by trusting experienced experts.
An intelligent overhaul
The overhaul of your website is a great opportunity to start again on healthy bases. You define your goals and adapt a strategy in line with the performance you want to obtain. It is a real transformation of your digital business by putting the user at the heart of the process. Rather than having a passive website, it turns into a real growth engine. Now don’t forget to take the time of the comparison before committing to specialists in the field.
