Doubling your turnover in just a year may seem unrealistic. However, several French companies have proven that with well -established strategies, explosive growth was not only possible, but also reachable without necessarily raising millions of euros or taking reckless risks. It is not a question of working harder, but of working more intelligently, based on proven methods. Here are five strategies that allowed French companies to multiply their income in record time.
1/ Increase the average value of transactions
The quickest way to boost a turnover is not necessarily to attract more customers, but to ensure that each customer expense more with each purchase. This goes through several levers: the upmarket, grouped offers and additional sale (Upsell and Cross-Sell).
An excellent example is that of Sézane, the ready-to-wear brand founded by Morgane Sézalory. Rather than fighting on the volume, the company has bet on limited publishing parts and capsule collections that encourage customers to buy quickly and in larger quantities. By adding accessories matching its looks, it maximizes the value of each order, thus contributing to dazzling growth.
Another example: Michel and Augustin have boosted its sales by integrating package offers in its distribution networks, encouraging customers to buy several products rather than one. Result: a higher average basket and increased profitability.
How to apply it?
- Offer a premium version of its product or service.
- Integrate additional offers to push the customer to buy more (cross-selling).
- Play on rarity or urgency to encourage more substantial purchases.
2/ Multiply the sales channels
A company based on a single sales channel is deprived of major growth opportunities. The exploding companies are often those that find new channels to reach more customers without weighing down their acquisition cost.
Back Market, French leader in the reconditioned, has joined massive advertising campaigns on YouTube and Tiktok in addition to its already efficient SEO. The combined effect of these channels has accelerated its growth.
How to apply it?
- Test the sale on several platforms (Amazon, eBay, specialized marketplaces).
- Develop a network of partners or distributors.
- Use new advertising formats (YouTube Ads, Tiktok ADS, collaborations with influencers).
3/ Increase the loyalty and recurrence of purchases
Acquiring new customers is expensive. A company that wants to grow quickly must maximize customer life value by ensuring that its customers come back regularly.
How to apply it?
- Set up an attractive loyalty program.
- Encourage recurrence of purchase with subscription offers.
- Use email marketing to restart inactive customers.
4/ Launch an irresistible offer to explode sales
A well -thought -out offer can create a considerable lever effect and boost a turnover in record time. This can be a structured product launch to create a rarity effect, a well -placed promotional offer, or a new positioning on a more lucrative segment.
A good example is Big Mamma, the group of Italian restaurants. From its launch, the brand broke the codes by offering an ultra-immersive experience, exceptional products and unbeatable prices. Result ? Interminable waiting files and phenomenal word of mouth that has exploded its turnover in a few months.
How to apply it?
- Create an irresistible temporary offer to encourage immediate purchase.
- Use pre -orders to test the market without risk.
- Structure its launches to maximize commitment and sales over a short period.
5/ Optimize its prices and profitability without touching the volume
Finally, a strategic price and costs adjustment can make it possible to double a turnover without necessarily selling more. Slightly increasing its prices while optimizing its margins can have a massive impact on profitability.
Yuka, the French nutritional analysis application, has managed to transform its massive audience into income by launching a premium version of its service. Rather than increasing its number of users, it simply added a more profitable paid offer.
Another example is that of Merci Handy, the French brand of fun and colorful cosmetics. By optimizing its logistics costs and renegotiating its contracts with its suppliers, it has improved its margins without increasing its production volume.
How to apply it?
- Slightly increase its prices without affecting customer perception.
- Identify unnecessary costs and reduce them without impacting quality.
- Propose a more profitable premium version to increase customer value.
