Sustain your success with Kaufland Global Marketplace: 5 tips to optimize your online growth strategy in 2026

In the e-commerce sector, rising costs and market saturation now require new strategies. In 2026, success will no longer depend on the scale of teams, but on choosing the right platform. Sellers who bring their products to new customers on the right online marketplaces will grow without having to hire more staff or invest more resources.
For French sellers, the objective is therefore to find the right partner among existing online markets.

And the answer is clear: it is Kaufland Global Marketplace!

Indeed, Kaufland Global Marketplace offers a reliable online marketplace to French sellers and brands of all sizes who want to expand (internationally) without much effort. An all-in-one solution, Kaufland Global Marketplace makes it easy to sell across nine online marketplaces. A single registration is enough to reach up to 220 million potential customers across Europe and manage all activities from a single portal.

The German online marketplace Kaufland.de has already been operational since 2021 and since then, Kaufland Global Marketplace has continued to grow: in recent years, other Kaufland online marketplaces have gradually been added. Now Kaufland online marketplaces are present in Germany, France, Italy, Poland, Austria, Czech Republic and Slovakia. By the end of summer, Kaufland Global Marketplace will expand to Spain and the Netherlands, becoming the largest online marketplace network created in Europe. On the international Kaufland online marketplaces, more than 15,000 sellers offer around 45 million products in more than 6,400 categories. Every month, up to 46 million Internet users visit online markets.

Five steps towards lasting success in the e-commerce sector with Kaufland Global Marketplace

Tip no 1) Become a seller with Kaufland Global Marketplace

To start selling, sellers must register with Kaufland Global Marketplace. They can then sell on Kaufland.fr or on all available Kaufland online marketplaces simultaneously using the all-in-one Kaufland Global Marketplace solution, which combines technology and services. They therefore have all the keys in hand to guarantee their success.

Because Kaufland Global Marketplace is a partner of choice for sellers, regardless of their size and turnover. Its objective is to support them in setting up their online sales activity or their (international) expansion strategy, more quickly and economically than if they had embarked on this path alone. As part of this partnership, sellers can count on two essential advantages: transparency of fees for using Kaufland online marketplaces and personalized support to fully exploit the system’s capabilities. Collaboration is driven by one goal: common growth.

Tip no 2) Get started quickly and easily

The technical infrastructure of Kaufland Global Marketplace enables centralized management of offers, orders, product data and after-sales processes for all Kaufland online marketplaces from a single seller portal. Data can be transmitted to the system in several ways: manually, via CSV file upload, via an internally developed API or via interfaces from external software partners (e.g. Shoppingfeed, Lengow or Sellermania).

Kaufland already cooperates with 370 partners to make sales activities and item listing as simple as possible for sellers, both nationally and internationally.

To facilitate their first steps on the platform, sellers not only have personalized seller assistance and the Ailora AI tool, but also very comprehensive self-learning resources (Seller University, webinars, etc.).

Tip no 3) Attract the attention of potential customers with onsite marketing

Onsite marketing tools allow you to maximize the performance of your offers. Indeed, your success largely depends on the visibility of your products. Kaufland Global Marketplace offers you numerous possibilities to stand out from your competitors and attract potential customers in new markets in record time:

• Sponsored Product/Brand Ads: highlight your products or brand in search results or on the product detail page. Among sellers who have applied good practices, we record 170% more traffic this way.
• Discount coupons: attract your customers by making your offers attractive with individual discounts. This not only increases the visibility of your offers, but also increases your chances of winning the BuyBox. Sellers who use coupons increase their sales by 16% per item on average.
• Seasonal campaigns: participate in major marketing events such as Black Week for free. Kaufland promotes these campaigns through its newsletters, social media and homepages for maximum reach.

Tip no 4) Sell more effectively: use AI to automate and reduce operational burden

In Kaufland online marketplaces, AI acts as a “virtual employee” and gives you a decisive competitive advantage by reducing your operational tasks. It independently takes care of time-consuming tasks such as the continuous optimization of prices, delivery times or product descriptions, thus improving your offers without you having to worry about it.

Tip no 5) Grow internationally: leverage nine Kaufland online marketplaces to reach 220 million potential online customers

Cross-border e-commerce turnover in Europe indicates lucrative potential for online sellers. Indeed, around 1.06 trillion euros were generated in the cross-border B2C market in 2025.¹ And the trend is not weakening, quite the contrary: according to forecasts, the cross-border B2C volume is expected to reach 4.3 trillion euros in 2030.² Online marketplaces play a decisive role here, because in Europe almost 70% of the turnover of cross-border e-commerce is generated through them.³

Kaufland Global Marketplace offers sellers the optimal conditions to exploit this cross-border potential quickly and easily. Whether you sell only on Kaufland.fr, on a few or on all nine Kaufland online marketplaces, the additional effort required will be minimal since you will benefit from the following advantages:

• Centralized management: interconnected multi-market technology makes it possible to manage all product data, offers and orders from a single portal.
• Simplified expansion: it only takes a few clicks to add new distribution channels; product data and inventory can be transferred very easily.
• Additional services: You benefit, among other services, from the automated translation of your product data, customer tickets and legal texts, the EPR Management by Kaufland service, help with managing payments in local currencies as well as level 1 support in the various national languages.
• Brand awareness: To access new target groups, you can count on the strong brand awareness of Kaufland, which reaches 99% in countries where online markets are present. Indeed, the Kaufland supermarket chain is already established in the countries concerned. With 1,600 stores across eight countries, the company is one of Europe’s leading retail chains and offers a wide range of everyday products. This complementarity between stores and the online offering is reinforced by customer loyalty programs such as the Kaufland Card XTRA and the Kaufland app, which increase customer trust in the brand. Trust that also benefits online markets. Kaufland is part of the Schwarz Group, which also includes other renowned companies, including Lidl, an international retailer.

Conclusion

Whether expanding an existing multi-channel strategy or launching into the world of e-commerce, consolidating domestic business operations or growing internationally effortlessly and cost-effectively, Kaufland Global Marketplace enables sellers and brands of all sizes to quickly and easily increase their revenue. Sellers only need five steps to get started on Kaufland online marketplaces, increase their e-commerce activities, expand them (internationally) and make them prosper sustainably.

1. Statista: Estimate of cross-border B2C e-commerce market size worldwide from 2018 to 2030.
2. Statista: Cross-border e-commerce market value worldwide from 2019 to 2025.
3. Top 100 Cross-Border Marketplaces Europe, Cross-Border Commerce Europe