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Speeral, startup specializing in the optimization of the second -hand market for brands and distributors, announces a fundraising of funds 1.7 million euros in pre-seed. The operation, led by Aquiti and supported by Eight business angelsmust accelerate the development and marketing of its platform based on artificial intelligence.
Structure the access of brands to the second -hand market
The second -hand market, estimated at $ 230 billion in 2024continues its progression under the effect of changes in purchasing behavior and environmental imperatives. While some brands have attempted to integrate the resale of used products, they come up against profitability difficulties, due to the lack of solutions adapted to an industrial scale.
Speeral offers an alternative to proprietary platforms by connecting brands to C2C market places and reconditioners. His model is based on the purchase and resale of products in exchange for vouchersallowing retailers to operate the second -hand market without supporting operational management. The AI optimizes the valuation of the products, ensures a monitoring of life cycles and promotes precise management of performance.
An integrated model between e-commerce and physical retail
Speeral is distinguished by a hybrid approach combining digital and physical distribution. Products sold via the platform can be recovered in point of salegenerating additional traffic for brands. The integration of flow data also allows Value their unsold and return products on second -hand channels.
Developed for a year, the solution was deployed at the end of 2024 with a distribution leader in France. Other brands must adopt it in February 2025confirming the interest of retail players for turnkey solutions.
A seasoned team and strategic investors
The founders of Speeral, Julien Chevalier (CEO) and Matthieu Charron (CTO)are not their first project. After having co -founded Teester (2016) and Skeepers (2020)two SaaS platforms dedicated to the optimization of the customer experience, they attack the market of the circular economy with a model designed to adapt to the imperatives of brands.
This positioning convinced Aquiti as well as eight business angels, including Philippe Brochard (ex-CEO of Auchan France), Emmanuel Grenier (Carrefour group), Guillaume Cavaroc (Meta) and Antony Rode (Les Sabliers).
