What if we thought about social media differently?
At a time when platforms are saturating, where artificial intelligence is revolutionizing uses and where brands are struggling to recreate a bond of trust with their communities, a new event is appearing in the digital landscape, Social Jam.
Designed as a recurring event, Social Jam brings together creators, brands, associations, NGOs, platforms, agencies and AI experts around a common objective: reconnecting social media to its fundamental issues.
đź“… Info
Place : ESP – 1 rue Henri Bocquillon, 75015 Paris
Date : February 3, 2026
Full program here >
An editorial format at the crossroads of content, technology and people.
Authenticity, creativity, conversation and usefulness structure a day designed to bring out visions, concrete practices and informed positions, anchored in real uses.
Organized in partnership with the École Supérieure de Advertising (ESP), Social Jam will be held on February 3, 2026 in Parisin the school premises.
Formats designed to provoke discussion. Conferences, round tables, fireside chats… but above all JAM LIVE. Social Jam introduces a new stage format, inspired by improvisation, stand-up and real-time creation. JAM LIVE is a space where we voluntarily go beyond the slides to think out loud, test ideas, compare points of view and create a direct dialogue with the audience.
A lively format, deliberately unscripted, which embraces uncertainty, rhythm and sometimes lag, like the platforms themselves.
Editorial programming anchored in real uses.
For this first edition, Social Jam offers:
- An overview of the major trends for 2026, to understand what is changing.
- A round table “Human reconnection in the age of AI”, with citizen associations and projects.
- Keynotes hosted by TikTok and WhatsApp, dedicated to the evolution of conversational formats and uses.
Two interactive LIVE JAMs:
- Bruce Hoang, on movement and reconnection to the body in the digital age.
- Kino, comedian and creator, to decipher the driving forces of post-algorithm virality.
A word embodied by those who experience.
“Social Jam is our way of bringing life back into a digital world that is too often disembodied. “Social” for the human dimension. “Jam” for improvisation, live performance, real-time creation. A space to slow down, connect with others and rethink our uses. » Aurélie Matjabo, co-organizer, Social Media & Influence consultant
“The idea behind this event is to create a space where we can think together, without posture or fixed speech. A place where those who experience social media on a daily basis share what they learn, what shakes them up, what really works. » Jean-Yves Lemesle, co-organizer, Director of Social Networks CCF Banque
Speakers from the social media, tech and creative ecosystem:
The program brings together profiles from platforms, brands, agencies, creation and innovation, including: Florian Chavanelle (TikTok), Marc-Alban Ponthieu (WhatsApp EMEA – META), Emmanuel Vivier (Hub Institute), Michael Illouz (Conceptory), Frédéric Farrugia (The Source), Delphine Rault (Yuri & Neil), Emmanuelle Carré (Alpine), Pierre Guengant (Buzzman), Bruce Hoang (InMootion), Nicolas Fabié – Kino (comedian), Michael Hodara (Kuli), Julie Walter (Qwarry), Jonathan Chan (content creator), as well as other actors from platforms, start-ups, NGOs and creative communities.
đź“… Info
Place : ESP – 1 rue Henri Bocquillon, 75015 Paris
Date : February 3, 2026
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