In a bold move that marks a new era in its history, SES-imagotag has revealed its transformation with a significant name change: it will now be known as VusionGroup. This change is not just a matter of nomenclature, but a reflection of the evolution and expansion of the company. VusionGroup is not just a name, it is the result of years of developing a revolutionary software platform, focused on empowering merchants on their digital transformation journey.
VusionGroup’s new identity not only symbolizes the multiple solutions and product lines that the company offers, but also represents its pioneering role in the digitalization of the commercial sector. This name change is more than a rebranding; It is a statement of the company’s ambition and futuristic vision.
What will change now?
In a strategic and significant decision, the Annual General Meeting of SES-imagotag, held on June 23, 2023, concluded with shareholders voting unanimously in favor of changing the company’s name to Vusion. This change reflects the company’s commitment to transforming physical stores into robust digital assets, thus adapting to the changing needs of the modern customer. Despite the renewal of its corporate identity, SES-imagotag, recognized as a leader and pioneer in Electronic Shelf Label (ESL) technology, will maintain this name for its main product division.
The Group’s brands
The Vusion Group will continue to operate under its established brands and solutions, including VusionCloud, a comprehensive platform for retail digitalization.
Memory, specializing in advanced data analytics, plays a crucial role in converting physical stores into digital assets. PDidigital, on the other hand, offers innovative solutions in logistics and industry. Engage focuses on retail media and in-store advertising, strengthening the connection between customer and merchant.
Lastly, Captana, a revolutionary platform powered by AI and computer vision technology, excels in digitizing the retail space. These solutions demonstrate how SES-imagotag has successfully developed and led the digitalization of commerce, aligning with current market needs and expectations.
What is VisionGroup exactly?
VisionGroup consolidates itself as an innovative entity at the forefront of commercial modernization, integrating six families of solutions that merge cutting-edge technologies such as the cloud, data analysis and Artificial Intelligence (AI). This conglomerate arises around its star platform, Retail IoT Cloud, a creation of the company’s specialists, designed to drive the digital transformation of physical stores.
The evolution of the Group
According to Thierry Gadou, President and CEO of VusionGroup, the company has experienced a notable evolution, going from being a benchmark in the development of ESL (Electronic Shelf Labels) to a diversified group that offers a wide spectrum of digital solutions for the commercial sector. . This transition includes not only the consolidation and expansion of the use of its ESL products, now a technology of mass adoption, but also the incursion into new markets with high growth potential.
These innovations not only benefit consumers by guaranteeing prices and items updated in real time, but also represent a paradigm shift in the business model for retail customers, betting on the comprehensive digitalization of commerce.
Mission and vision of the company
Over the past three decades, VusionGroup has emerged as an essential and trusted partner for brands and retailers globally. Its advanced technology facilitates accurate omnichannel synchronization of product information and pricing, revolutionizing inventory management and online order fulfillment efficiency.
With a mission focused on generating a positive impact on society, VusionGroup leads the way towards more sustainable and human-centered commerce. Using cutting-edge technologies such as the cloud, the Internet of Things (IoT) and Artificial Intelligence (AI), the company is transforming physical stores into high-value digital assets.
Personalized experiences
This evolution not only results in more efficient automation and data connection, but also allows retailers and suppliers to offer a personalized and secure shopping experience for consumers, backed by exceptional customer service and rigorous privacy protection. data privacy and integrity
VisionGroup’s innovative, customer-centric approach also fosters closer and more effective collaboration between retailers and suppliers. Through these practices, the company is setting new standards in the digitalization of retail, promoting a more collaborative, sustainable and transparent ecosystem.
Ultimately, with its cutting-edge content and marketing strategies, VusionGroup is redefining what it means to be a retailer in the digital age, demonstrating that technology and humanity can go hand in hand in the search for a better future for everyone.
