The movement of scope3 towards the curation on the seller side does not constitute a simple tactical repositioning. It is part of a broader dynamic: the rise of the super signal aggregators (SSA). These new actors structure a programmatic ecosystem based on inventories or channels, but on the aggregation, activation and scalability of signals.
The end of signal silos
The advertising industry works on specialization logics: verification of the quality of inventories, prevention of fraud, measure of attention, calculation of the carbon footprint. These signals, although strategic, evolve in silos, operated by independent entities with partitioned monetization logics.
SSAs break with this fragmentation. Their role: to collect multiple signals (sustainability, brand safety, visibility, conformity), unify them in technical stacks, and make them actuable, both for buyers (DSP) and sellers (SSP). The objective is simple: pilot programmatic activation from an enriched, dynamic and verified data base.
Scope3: from signal to activation
Scope3 illustrates these changes. Initially positioned on the measurement of the carbon footprint of the campaigns, the company extended its field of action by buying Adloox, a historic player in advertising verification and fraud detection. She then initiated a turn towards the Sell-Side curation, by building offers activated from its signals, in partnership with seven SSP, including the French actor Equativ.
This ability to switch from diagnosis to activation is a change of nature. Scope3 is no longer content to be decision -making assistance: it structures, automatizes them and industrialized.
Automation, strategic lever
Behind the term “agentics” used by certain actors, an operational reality is emerging: the implementation of workflows piloted by artificial intelligence. The AI is no longer only mobilized to optimize auctions in real time. It becomes an autonomous agent, capable of orchestrating purchasing and sale strategies from composite signals.
This model redistributes the cards. It weakens SSPs which no longer master the structuring of the offer alone. It forces DSPs to integrate measurement and selection capacities which are no longer based solely on auctions or audiences, but on the environmental, ethical or attentive quality of the inventory.
Towards strategic consolidation
In this reconfiguration, owners of proprietary signals become priority targets. The acquisition of Adloox by Scope3 could announce others. SSAs seek to widen their spectrum, lock critical signals, and speed up their algorithmic processing capacity. Consolidation of the sector will be drawn not by the size of inventories, but by the scarcity and relevance of integrated signals.
Europe in active observation
The European ecosystem is not absent from this evolution. The HAWK company (Azerion group) is to date the only European DSP to have concluded a structuring partnership with Scope3 in this SSA logic. This type of initiative is still rare, but it shows that some continent companies seek to position themselves in this emerging segment, breaking with traditional mediation models.
