PSG Equity: The investment fund that supports startups in their build up in Europe.

With our partner Salesforce, unify sales, marketing and customer service. Accele your growth!

Active in Europe since 2020, installed in Paris since December 2023, PSG Equity is gradually established as a fund of Private Equity Major in Europe, with a specialization in B2B software. This fund is distinguished not only by its focus on SaaS companies, but also by its approach to operational and strategic support for portfolio companies. With expertise in mergers and acquisitions and a transatlantic location, PSG Equity allows companies in its portfolio to cross significant growth levels. In his portfolio, PSG Equity has very beautiful French startups which he supports in their European development: Skeepers, Lelsy, Zenchef or Whoz.

To talk about it in more detail we receive Quentin Jonas, Managing Director France in our program The club Frenchweb in partnership with Canalchat.

A strategy for supporting the Mono Product and Mono Pays companies

PSG Equity targets B2B software companies in Europe, generally those that make around 10 million euros in arr. Its strategy is based on the support of companies often “mono produced” and “mono country”, by helping them to become multi -product and multi -country. The fund supports their growth by targeted acquisitions and geographic expansion, thus aimed at reaching market sizes over 100 million euros in arr. PSG Equity is based on a structured process of build up which allows companies to be transformed into complete software suites, meeting diversified needs within the same customer base.

A focus on the product-market fit and the expansion

The fund concentrates its investments in companies that have already validated their Product-Market Fitthus guaranteeing a proven demand for their solutions. Before starting funds, PSG analyzes the Addressable Market (TAM) and the possibilities of acquisitions which will allow the product offer to be completed or to penetrate new geographies.

A B2B SaaS specialization and active support in the development of build up

In an increasingly competitive market, PSG Equity is distinguished by its specialization in the SaaS B2B and by its expertise in mergers and acquisitions. This support results in active support in the research, negotiation and integration of acquisitions, allowing managers to remain focused on the growth of their business during the build up phase. Thanks to its transatlantic positioning, PSG Equity also facilitates the expansion of its companies in North America, a major asset for companies wishing to reach a global dimension.

A pragmatic approach to outings

Unlike certain funds in search of “unicorns”, PSG Equity adopts a reasoned outing strategy. The target business fund with turnover between 75 and 130 million euros, and favors buybacks by other funds or strategic buyers rather than stock market IPOs, often more restrictive for strong growth companies .

Encourage sustainability, without being an impact fund

Although PSG Equity is not a specifically impact fund, the fund enhances ESG initiatives within its companies. In certain sectors such as maritime transport, solutions aimed at reducing carbon emissions illustrate this commitment. PSG Equity promotes the sharing of good practices between its companies, which are often made aware of environmental and social issues.

If you want to participate in one of our next shows or in one of our programs, contact us