The European group Positive just revealed Umaan artificial intelligence companion Designed to simplify and reinvent the experience of Marketing Automation. This announcement is accompanied by the imminent launch of a new User.com platform, marking a strong strategic turn for the company.
For more than 20 years, Positive has been developing human-centered solutions and carried by a “Human-Driven AI” approach. The objective: to make technology simpler, useful and accessible for marketing and commercial teams. With UMA, a new step is taken.
Concretely, UMA makes it possible to move from intention to action: it is enough to express a need in natural language – “re -engage an inactive audience”, “launch an information campaign” – so that the agent interprets it and transforms it into an operational process in User.com. No need for complex settings: AI acts as a reliable and contextual companion.
https://www.youtube.com/watch?v=YN43M6ZTRFM
UMA presents itself today in Preview version on User.com, a first step before becoming the smart companion for all positive products, serving the teams.
Discover Uma
Our vision: make AI a transversal engine, capable of supporting marketing, sales, communication or customer relations, in order to offer a unified, fluid and efficient experience.
“Uma embodies our vision of a Human-Driven innovation: a simple, concrete and aligned AI on the real needs of the teams”, explains Paul de FombelleManaging Director of Positive.
With UMA, Positive affirms its ambition: to offer a credible European alternative to the world’s world giants. The company is based on a strong territorial anchoring (France, Germany, Poland, Italy) and a lasting proximity to its customers to design a platform capable of competing internationally.
