In a sector where the production of visual content has become a strategic bottleneck, Pleur intends to change the situation. The Parisian startup, specialized in generative AI applied to marketing, announces a fundraising of 2 million euros in pre-embark. This tour is led by Atlantic Labs and Kima Ventures, with the participation of Business Angels.
PLETOR offers marketing and design teams to create their own AI agents, capable of automatically generating visuals consistent with the brand charter, to analyze the creative performance of the campaigns, or to suggest new visual tracks. Unlike conventional IA image generators, the startup does not provide a ready -to -use tool, but a platform allowing users to design and integrate their own creative assistants into their working environment, especially in Figma or CRM.
“” We allow marketing and creative teams to put AI at their service and to be actors in the inevitable transformation of their profession. Thanks to Pantor, they gain bandwidth, find their role as a strategist, and maintain an impeccable level of creative requirement “Explains Ferdinand Terme, CEO and co -founder of the company.
Content production expectations are constantly growing. Advertising expenditure on social networks alone increased 14 % in one year, reaching nearly $ 220 billion. However, according to an Adobe study, 70 % of the time of creative teams is today absorbed by non -creative tasks, project management, adaptation of formats, edition, etc. A structural ineffectiveness that Pleur intends to correct by transforming these teams into architects of their own processes.
The European market is still not very structured in this segment. While solutions like Runway, Adobe Firefly or Canva incorporate AI bricks into generic products, few startups offer a customizable, interoperable and “workflows” approach. In France, Kive.ai emerges as an adjacent actor, without adopting the modular approach of Pleur. On a European scale, Typeface is a credible competitor, although focused on international groups.
“” Marketing knows its Vibe Coding moment: workflows managed by AI allow marketing teams to go faster and go to the smarter way. PLETOR conducts this evolution. Ferdinand, Maxime and Antoine combine an experience of hyper-growth, a sharp product vision and deep IA expertise. We are proud to support them in the construction of an AI-first marketing infrastructure that modern teams need “Comments Lukas Erbguth, investor at Atlantic Labs.
Alexis Robert, General Partner at Kima Ventures, also underlines the strategic rupture: ” PLETOR has convinced us because they are not content to generate visuals by IA, they rethink the way the marketing teams produce campaigns. »»
Founded in 2024 under the name of Lasqo AI, the startup recently made a brand change to become Pleur, thus affirming its international ambition. The company has gone through the Station F incubation program, and brings together a founding team with additional courses: Ferdinand Terme (ex-Alma), Maxime Fonsale (ex-McKinsey) and Antoine Sueur (researcher in generative AI). With this lifting of 2 million euros, Pleur intends to structure a robust product offer, strengthen its technical team and accelerate its commercial development, in particular internationally, where it already achieves 50 % of its first income.
