After the automatic funds, the fast boxes and the experiences of Amazon Go, a new generation of solutions emerges in France. The Trojan Startup Pikkopay intends to win with a simple device: transform the smartphone into a mobile checkout via a QR code.
Born in 2022, the young shoot has chosen to tackle the frustration of waiting at the checkout. The customer scans a QR code at the store entrance, uses his phone to register and set their items, then leaves the point of sale by a feet. Unlike the models of entirely automated stores tested by Amazon or Auchan, the Pikkopay approach keeps the staff in the checkout, while fluidifying the moments of strong crowds such as lunch or office exit.
Already deployed in more than thirty points of sale in Hauts-de-France and the Grand Est, the solution teams in particular 25 stores of the Match group as well as the Market and Intermarché crossroads. It claims an average time of passage reduced to fourteen seconds by customer and a clear promoter score in strong progression. For signs, the interest is to optimize the productivity of flows and preserve human support, at the heart of customer relations.
The arrival of SCAN & Go solutions is part of a broader trend in French trade with distributors who have been investing for years in partial automation, often hampered by high costs and a hesitant adoption of consumers. The automatic funds have aroused as much enthusiasm as criticism, while American -free experiences remain marginal. By focusing on light technology, without application to download, Pikkopay hopes to lift the main use brakes.
The market remains competitive. Actors like Sunday, specializing in catering, or Neos, positioned on intelligent cash solutions, also seek to reinvent payment in points of sale. Pikkopay puts on a model adapted to the Mass Market, without deleting humans and based on daily use.
Alexandre Chen, CEO and co -founder of the company, insists on the vocation of this technology to integrate into the daily life of customers without dehumanizing trade. “Our mission is to reinvent the physical purchasing experience: faster, simpler, but always human. This fundraising will allow us to accelerate and make shopping without queue accessible to all, “he said.
Pikkopay announces a lifting of 1.5 million euros led by Finovam Gestion, with the participation of Ventures by Delaware and a group of Business Angels. Founded in 2022 in Troyes by three students incubated at the Aube technopole, the startup is accompanied by station F and Euratech Lille. It targets a national network by 2027 and prepares the launch of its mobile application on iOS and Android for the end of 2025.
