Personalized lanyard: what it is and how to choose it for your company

A personalized lanyard is an essential item at many business events, such as fairs, congresses, conferences and promotional activities. This type of product consists of a ribbon that is placed around the neck or wrist, allowing accreditations, identification, keys or cards to be carried in a visible and accessible manner. Lanyards are highly customizable, and can be adjusted in terms of design, materials and accessories. In addition, it is important to offer a variety of promotional items that complement the lanyards, such as badge holders and personalized pens.

Purchasing custom lanyards may include incorporating elements such as logos, text, and brand colors. Their customization capacity makes them an effective tool not only for accreditation management, but also as a branding resource for events. In addition, some lanyard models include accessories such as a carabiner or safety closure, which makes them more functional and safe, reducing the risk of accidents.

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What are lanyards used for?

Lanyards have a wide variety of uses, both in business environments and at events, where their functionality and customization make them a versatile accessory. Some of the most common uses include:

Accreditations and events

Lanyards are ideal for carrying identification at fairs, congresses and conferences. Being easily visible and comfortable to wear, they facilitate accreditation management and allow organizers to control access to different areas.

Access control

In many companies, lanyards are used to carry access cards that allow employees to enter the facility securely. In addition, they can include security closures to prevent the loss of these cards.

Advertising and branding

Thanks to their high visibility, personalized lanyards are efficient advertising tools. By including the logo and corporate colors on the tape, it ensures that the brand is present at all times, making it an effective promotional item.

Promotional and sporting events

Lanyards are useful at events where you need to carry identification, keys or other objects in a visible and accessible way. Accessories such as a carabiner or buckle can be added to increase its functionality.

Daily use in the company

Beyond events, lanyards are used inside offices to carry keys, access cards or corporate identification, contributing to greater security and organization within the company.

Types of lanyards available

When selecting a custom lanyard, there are several types of ribbons and models available to fit the different needs of each event. Among the most common materials are:

Polyester lanyards

These tapes are the most used due to their durability and resistance. In addition, they can be personalized using marking techniques such as screen printing or sublimation, which allows logos and other graphic elements to be added to the ribbon with high quality.

Satin lanyards

Satin ribbons have a smooth, shiny finish, ideal for more formal corporate events, where presentation and style are important. They are perfect for products looking for a more professional appearance.

Bamboo lanyards

This ecological option is ideal for companies seeking business sustainability. Bamboo lanyards allow for effective customization with designs made from sustainable materials.

The choice of color in personalized lanyards is crucial for the presentation and visual impact of the products.

Lanyards can also include accessories such as buckles or carabiners, depending on the needs of the event. These additional items allow attendees to carry more things, such as cards, keys, or even small devices.

How to personalize your lanyard

Customizing a lanyard can include several key elements to ensure it meets event and company objectives. Here are some ways you can personalize your lanyard:

Logo and text printing

It is essential to include the company logo and relevant text on the ribbon so that the lanyard reinforces the brand’s branding. Printing techniques such as screen printing or sublimation allow you to obtain a clear and long-lasting print.

Colors and designs

You can choose to use your company’s corporate colors to reinforce visual coherence. Likewise, you can choose between different designs and widths of ribbons, depending on what best fits your brand identity.

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Additional accessories

Lanyards can also be customized with a carabiner, buckle, or even a card sleeve, making it easy to use IDs and other necessary tools during the event. This type of item is highly functional and ensures that attendees can carry their items safely.

A specific lanyard model that is versatile and economical is the ‘all-terrain model’. This model stands out for its features such as the possibility of customization and its popularity among customers, which makes it a preferred option in the market.

Lanyards for different events

Custom lanyards can be used in a wide range of events, such as:

Fairs and conferences

These events are ideal for personalized lanyards, since they allow identification and accreditations to be carried visibly and allow greater organization of the event. In addition, lanyards with corporate colors and the company logo help highlight the brand at all times.

Conferences and promotions

At conferences and promotions, lanyards allow participants to be better organized and the brand visible. By including the product in the promotional strategy, lanyards can have a great impact on the company’s visibility.

Promotional and networking events

Lanyards are also very useful at promotional events and networking activities, where they help improve brand visibility. By personalizing the lanyards with an attractive design and adding key information such as the company logo or slogan, you ensure that the brand is present at all times.

Lanyards also offer excellent value for money as they can be manufactured in large quantities at affordable prices and in short lead times. Additionally, when ordering lanyards in bulk, many suppliers offer discounts and special prices, making the purchase more economical.

Factors to consider when placing an order

Before placing an order for custom lanyards, there are several important aspects to keep in mind:

Minimum quantity

Most suppliers request a minimum number of units. This number can range between 50 and 100 lanyards. The larger the quantity ordered, the lower the prices per unit.

Delivery time and costs

It is important to check delivery times before purchasing, especially if it is an event with an upcoming date. Some suppliers offer expedited or customized shipping based on urgency.

Accessories and materials

Depending on the event, you may need to customize beyond simply printing the ribbon. Lanyards can include buckles, a security clasp, or even a badge holder. These elements increase the value and functionality of the lanyard.

Don’t forget to ask about the inclusion of VAT in the final prices to avoid surprises in billing.

Conclusion

Custom lanyards are an essential option to improve brand visibility at business events. Their customization capacity makes them an excellent tool for accreditation and promotion management. Considering factors such as material, accessories and delivery time, it is possible to choose the perfect lanyard for any event.

If you want to make the most of lanyards for your next event, be sure to choose quality ribbons and explore all the customization options available. This will ensure that your lanyards are not only functional, but also effective as an advertising tool.