Allowing your customers to be able to split their expense into 4 monthly payments can convince them to buy without waiting. Indeed, this payment solution responds to growing consumer demand. By reducing the financial barrier, you raise the objections and retain your customers.
To what extent is a payment in 4 monthly payments attracts consumers?
THE Payment in 4 times first meets a financial need. By splitting the cost of their purchase, your customers have less hesitation in having fun. By proposing this payment solution for the regulations, you decrease the risk of abandonment, a frequent problem in e-commerce, since around 70 % of the baskets are abandoned before finalization, according to a study by Statista Institute carried out in 2024*.
What advantages for e-merchants?
By integrating a payment solution in 4 times to your site, you get several benefits:
- The average basket increases because consumers are more inclined to make large purchases when the regulations can be spread;
- Customer satisfaction is improved: the purchasing experience is fluid and adapted to their needs;
- Loyalty to your brand is reinforced, the consumer being satisfied by the simplicity of the purchasing process;
- You receive full payment as soon as the order is validated. The Floa provider manages the recovery of monthly payments.
Good practices for setting up a payment in several times
The process is relatively simple. Specific modules are integrated into the site. However, some steps may allow you to maximize the impact of this system. By clearly communicating on this new payment solution from the home page and on all your product sheets, you give it the visibility it deserves. Also mention the absence of hidden costs to reassure the buyer and strengthen his confidence in your business. In addition, your customer service must be able to answer any question and support the consumer effectively.
Stop a lever to stand out on a competitive market
If most Internet users are used to comparing prices, many also take into account the services offered before acting their purchases. Adapted solutions therefore make it possible to gain a competitive advantage and to be privileged in front of a shop that only offers conventional payments. Still according to Statista, e-merchants offering staggered payment possibilities can see their conversion rate increase by 20 to 30 %. A simple way to increase your turnover quickly and without additional constraint.
Minimize the risks of unpaid and dispute
By entrusting the management of fractional payments to a reliable partner like Floa **, you limit disappointments. You know that each operation will take place in the best conditions. In addition, by promoting clear communication on eligibility conditions and payment terms, the customer experience remains optimal and you avoid misunderstandings.
Payment in 4 times is undoubtedly a strategic lever for e-merchants wishing to increase their conversion rate and retain their customers. They clearly respond to consumers’ expectations and strengthen their positions on a market sometimes paralyzed by competition. Opt for sustainable growth and peace of mind!
* Source : https://www.statista.com/statistics/457078/category-cart-abandonment-rate-worldwide/
** Floa – Société Anonyme à Capital of 72,297,200 € – Headquarters: Building G7, 71 rue Lucien Faure, 33300 Bordeaux – RCS Bordeaux 434 130 423. Subject to the control of the Prudential Control and Resolution Authority 4 Place de Budapest, CS 92459, 75436 Paris. ORIAS N °: 07 028 160 (www.orias.fr).
