Outbrain, now call me waters!

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With the finalization of the acquisition of teads by Outbrain, the new ensemble takes a major position on the chessboard of the Adtech, seeking to compete with the giants of the sector such as Google and Facebook, as well as other specialized companies such as Taboola and The Trade Desk.

The Union of Outbrain and Teads creates a platform capable of reaching nearly 2.2 billion consumers around the world, and managing combined advertising expenses, reaching approximately $ 1.7 billion for the year 2024.



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Outbrain brings its recommendation engine based on artificial intelligence, while Teads offers its expertise in engaging video advertising. Together, they have a predictive technology that competes with the algorithmic capacities of Facebook and Google, by offering real -time optimizations and targeted advertisements. The new ensemble is well positioned to offer advertising solutions that cover the whole spectrum of funnel marketing, from brand notoriety to conversion.

As part of the transaction, Outbrain issued 43.75 million ordinary shares in Altice. This distribution of shares is part of the payment of the acquisition, which also includes $ 625 million in cash. The actions issued valued a significant part of the agreement, with an amount based on the price of closing Outbrain shares on the specified date, offering Altice substantial participation in the combined company. Following this transaction, Altice will appoint two of the ten members of the Outbrain board of directors

The deal is valued about $ 1 billion. Altice had acquired the French start-up created by Pierre Chappaz for 285 million euros in 2017.