With our partner Salesforce, unify sales, marketing and customer service. Accele your growth!
An industry in search of differentiation and innovation
The 2025 edition of the Mobile World Congress is best known to highlight the emergence of new trends in the market for smartphones and connected objects. The manufacturers have competed in ingenuity to capture the attention of the 109,000 visitors present, thus confirming that innovation in terms of design and user experience remains an essential engine of the competitiveness of the sector.
The flagship products of this edition have focused on miniaturization and performance. Samsung has unveiled the Galaxy S25 Edge, the finest model ever designed by the brand, while Tecno presented the Spark Slim, already functional and accessible to demonstrations.
https://www.youtube.com/watch?v=3i1ob6wkyms
Xiaomi struck hard with the launch of 15 Ultra, a model developed in partnership with Leica, integrating interchangeable optical modules and a focal opening at F/1.4. Realme followed with a prototype allowing the addition of real photographic objectives via a magnetic fixation. These advances bear witness to the manufacturers’ desire to compete with professional cameras, placing mobile photography at the heart of premium uses.
https://www.youtube.com/watch?v=8SQBX7ONCBS
Technological offers have also multiplied, especially in the field of connected objects. Samsung has introduced an innovation of rupture with its Galaxy Ring, a connected ring with advanced functionalities in health monitoring and notifications. Lenovo presented a hybrid PC with an 18.1 inch folding screen, designed for use between laptop and mobile workstation.
https://www.youtube.com/watch?v=teo9HD34qug
The trend of folding screens is also confirmed with the presentation by Samsung Display of a portable game console inspired by the Nintendo Switch, incorporating a flexible screen for an immersive and modular experience.
https://www.youtube.com/watch?v=6uoecitete
Finally, with the Spark SlimTecno hits a big blow by revealing the finest smartphone on the market. Only 5.75 mm thick and a featherweight of 146 gramsthe device pushes the limits of the mobile design, even if it means requiring a ballast to avoid an excessive feeling of lightness. Behind this engineering feat, the Chinese brand must take up several challenges, particularly in terms of Thermal management and performance. If sound Octa-core processor still remains mysterious, the Battery of 5,200 mAh promises a comfortable autonomy, supported by a fast load 45W. However, heat dissipation remains a key problem for such a fine smartphone.
To conclude this selection of products to discover