B2B marketing: why target business influencers changes the situation
Behind the success of Figma hides a particularly fine Go-to-Market strategy: rather than directly targeting decision-makers or purchasing departments, Figma
How brands of consumer goods can absorb a price shock
Donald Trump’s decision to impose massive customs duties on all imports, up to 54 % on certain countries, brutally redistributes
CYBER AUDIT: How to go from a logic of conformity to a logic of evidence?
Faced with the multiplication of cyber attacks and the rapid development of threats, cybersecurity audits can no longer be limited
Online store or online market? Successful growth thanks to the right sales platform
Online store VS online market: What model bet to continue to develop its activity successfully? Online sellers are now confronted
Standardize ultrasound thanks to AI: Diagnoly lifts 5.5 million euros to make prenatal screening reluctance
Each year, thousands of fetal pathologies go unnoticed during follow -up ultrasounds. In question: a strong dependence on human expertise,
Theremia enters 109th in the We Innovate 500 2025 ranking thanks to its AI platform for precision medicine
Theremia is our startup of the day, winner of the ranking We innovate 500 2025, where she occupies 109th place.
The end of the Powerlaw: towards an era of post-Calorne investors
For forty years, the famous Powerlaw has structured the logic of venture capital. Some exceptional “unicorn” type outputs were supposed
Teleworking: Why can’t the asynchronous improvise?
Since remote work has settled in practices, the word “Asynchronous” was imposed in the language of distributed teams. But in
B2B: The Go-to-Market is broken. Here are the models that really work
For years, the B2B rested on a triptych that has become canonical: a well -established dirty team, a lead generation
Why Meta invests massively in her own language models (LLM)?
Unlike Google Cloud, Microsoft or Amazon, META’s economic model is not based on access to infrastructure or corporate platforms, but