Monetize attention: the real AI battle is not played on the models
It was believed that the war of artificial intelligence would be won with ever more powerful models. That’s wrong. The
Okr, kpi, north star: too many dashboards kill the action
They were supposed to clarify. They have become a distraction. In many startups, the piloting systems – OKR quarterly, weekly
Retail & King: What AI really reports (and when)
Artificial intelligence is no longer a distant promise in the distribution sector. It is already a concrete performance lever. AI
7 Interviews for recruitment: myth of requirement or sign of strategic indecision?
In a market where highly qualified talents are rare, some companies continue to impose on candidates an extension recruitment course,
AI is not a tool, it is a cultural virus
Everyone talks about AI, but few look at what she really transforms: our reflexes, our methods, our collective memory. In
MVP: the V is the only word that counts
In the world of startups, the term MVP (Minimum viable product) is everywhere. It is supposed to represent the starting
The illusion of man in the loop: what the AI really changes in the military decision
In modern doctrines, the presence of man in the decision -making loop is supposed to guarantee the ethical and strategic
Loyalty without reduction: the future of the loyalty program?
Brands have never talked about loyalty so much. However, the classic loyalty programs run out of steam. Points, discounts, birthdays:
10 errors that weigh the response to cyber attacks
Cyberattacks do not warn. On the other hand, their impact largely depends on the way in which organizations react to
YOOBIC X SIMPLIFIELD: Towards an ERP from the land for retailers?
Yoobic has just taken a strategic step by acquiring Simplifield, an actor specializing in Retail Mobile execution. This operation positions