Ghost subscriptions: how to regain control of your recurring expenses
Each month, thousands of euros evaporate in companies in the form of forgotten, redundant or unused SaaS subscriptions. CRM, marketing
The end of micro-fields: what the evolution of the market of artificial intelligence reveals
For a decade, hundreds of thousands of workers fueled the boom in artificial intelligence by performing repetitive micro-testers: identifying objects
Rufus, the Amazon AI, will it kill the classic product sheets?
Amazon has been experimenting with a conversational interface called for several months Rufusan AI intended to assist the purchase. Behind
Malakoff Humanis integrates my small placement and offers an outing to the 2,500 customers shareholders of the startup
Malakoff Humanis announced yesterday a majority equity to the capital of my small placement, an investment platform for individuals. This
What the entry of Revolut in telecoms teaches us
By announcing the launch of a mobile offer in Europe, Revolut does not open a simple additional service. It addresses
Retailers and marks: how to avoid being taken hostage by geopolitics
While trade tensions between the United States and China are tightening, distribution companies become the collateral damage of a global
Inteent data, scoring, qualification: finally common ground between dirty and marketing?
Alignment between Sales and Marketing is a sea snake for B2B organizations. Mally synchronized objectives, divergent temporalities, blurred definitions of
When the kpis go wrong: the anti-self-sabotage guide for marketing and growth teams
Classic scene: a well formulated kpi … which is going wrong You manage a marketing team, with the aim of
Why the brands still underestimate the power of marketplaces
Marketplaces are no longer one channel among others. However, many brands still relegate them to a peripheral role, even avoid
The interior revolution of the CEO, the real challenge of companies
Companies are reinventing themselves on paper, but tirelessly repeat the same failures. Strategic plans, kpis, digital transformation policies: so many