With more than 30 years of experience in consulting and the software sector, including 16 years dedicated to digital transformation, Data, CRM, MarTech and Artificial Intelligence, Grégoire Michel joins LineUP7. He will support the strategic development of the company and contribute to strengthening its positioning in Data & AI, B2B and Revenue Operations offers.
A recognized expert in data-driven transformation.
A recognized market professional, Grégoire Michel has supported numerous major international accounts in the design and implementation of data-driven strategies.
At Converteo (Dékuple Group), he led structuring digital transformation programs, contributed to the structuring of CRM and Data offers, and developed major technological partnerships.
Entrepreneur and intrapreneur, he was able to anticipate technological developments linked to the rise of B2B marketing automation, then more recently to Customer Engagement Platforms (CEP) and Artificial Intelligence technologies.
Accelerate Data & AI offers and structure the B2B offer.
By joining LineUP7, Grégoire Michel puts his experience at the service of a fast-growing company, integrated into the Isoskèle group since 2024, and recognized for its expertise at the intersection of marketing, Data and technology.
Among its main missions:
- accelerate the development of Data & Artificial Intelligence offers, drawing on its expertise in digital strategies integrating AI and GenAI
- strengthen and deploy the B2B offer dedicated to the challenges of Revenue Operations, MarTech and SalesTech
- capitalize on its know-how in marketing-sales alignment, deployment of Sales CRM, CDP and marketing automation
He will also contribute to accelerating LineUP7’s commercial development, by mobilizing its Go-To-Market expertise, its mastery of complex pre-sales, the management of strategic accounts and the development of key partnerships with major players in the ecosystem.
“The DNA of LineUP7, the commitment and excellence of the teams, convinced me to join LineUp7 and join the Isoskèle project. I am joining this collective so that we can give everyone the means to achieve their ambitions, push the boundaries of our know-how in marketing and technology and transform our Data and AI expertise into an engine of sustainable growth for our clients and partners. » Grégoire Michel.
About LineUP7.
LineUP7 is a consulting firm specializing in marketing, Data and technology. Based on a resolutely data-driven approach, LineUP7 designs and deploys high-impact systems combining strategy, marketing activation, CRM, MarTech and advanced data exploitation.
The firm now has more than 160 employees and supports companies of all sizes in their transformation and marketing performance challenges.
In 2024, LineUP7 joined the Isoskèle group (La Poste group), one of the main French players in digital marketing. This integration marks a new stage in the development of the firm, allowing it to combine the collective power and complementarity of the group’s expertise with the agility and pioneering spirit that have been the DNA of LineUP7 since its creation in 2016.
Today, the Isoskèle group brings together 500 employees and achieves an annual turnover of 100 million euros, strengthening LineUP7’s capacity to innovate and support its customers on a large scale.
Customers: Running, Carrefour, BioDerma, Eric Bompard, Siblu Villages, Système U, BPCE, Showroomprivé, Besson Chaussures
