Dailymotion, a subsidiary of the Canal+group, continues its transformation with a discreet but strategic operation with the acquisition of Mojo, a mobile video creation application assisted by artificial intelligence. This integration consolidates the “creation” pillar of a platform which, for several years, has been committing to rebuild a complete ecosystem for digital content creators.
A technological brick for high use
Launched in 2018, Mojo offers a mobile application to quickly design animated videos for social networks. Customizable models, visual effects, video generation from text or image, removal of background, automatic subtitling: the solution combines simplicity of use and advanced functionalities. She claims Over 50 million downloads And 300,000 paid subscribersand 3 million users, with an active base made up of independent creators, marketing professionals and visual journalists.
The product has found its audience with a new generation of mobile users, located on the border between the B2C and the B2B, sometimes designated under the term of proclaim. For Guillaume Clément, CEO of Dailymotion, The interest of this acquisition is in Mojo’s ability to make creation accessible to allwhile producing professional quality renderings. “We add an essential brick to our ecosystem”he sums up.
Complete an offer with functional blocks
The integration of Mojo intervenes as part of a repositioning started for a long time. Dailymotion now articulates its activity around three additional functions:
- Distributionwith a network of 5,000 monetized publishers worldwide and a claimed audience of 400 million monthly users;
- Monetizationvia its owner technology for advertisers;
- Creationnow enriched with Mojo.
The goal is to offer an all-in-one platform Where creators can design, publish and make their contents profitable without leaving the Dailymotion environment. An approach that contrasts with the usual fragmentation logics, where creation is done on third -party tools (Capcut, Canva, Premiere), publication on others (Instagram, Tiktok), and monetization often elsewhere.
Integration without rupture
Mojo will continue to exist as an independent application, but its features will be gradually made available to Dailymotion customers, especially in professional offers and intended for advertisers. The stake consists of generate a virtuous loop And transform the spectators into creators, then these creators into autonomous publishers, monetizable directly via the platform.
For Jean Patry and Francescu Santoni, co -founders of Mojo, this integration is part of a logic of continuity. “It is a unique opportunity to put Europe back to the center of the game in the field of social video”they indicate, stressing that the Mojo mobile-first and No-Code approach has enabled thousands of users, including non-technicians, to produce content with high visual added value.
A sober but structured strategy
If the amount of the transaction has not been communicated, the acquisition is part of a series of targeted movements aimed at repositioning Dailymotion as a European alternative to dominant platforms. The Canal+ group specifies that the operation was structured Without significant impact on the capital of the group.
Mojo, from WeWork to 40 million downloads
Founded in 2018 by Francescu Martinez And Jean Patrytwo veterans of the mobile video (ex-stupeflix, ex-gopro), Mojo was born from the conviction that The mobile would become the main tool for creating professional video contenteven for non-designers.
After a passage noticed by Y combinatorthe founders quickly it to launch a first version of the application, centered on stories and real. Their ambition is to Make the motion design accessibleby radically simplifying the interfaces and focusing on the quality of rendering.
The economic model is based on a Freemium with in-app subscriptionscombined with an atypical acquisition strategy, based on The virality of the generated contentthat users share on social networks. This “Output-Based Growth Video” becomes their main expansion lever.
From 2020, Mojo crosses the 20 million downloads markwith strong adoption in countries like the UNITED STATES or the Brazilwhere the application becomes a communication tool for micro-entrepreneurs, agencies or independent.
In 2024, the company would have reached $ 1.2 million in net monthly incomewhile remaining profitablewith a centered team produced and without traditional commercial force. The application is regularly put forward by Apple in the App Store.
With its DNA Product-STits hybrid user base (B2C and Prosumers) and its mastery of mobile and video content, Mojo could prove to be a strategic part In the Dailymotion ecosystem, especially if the subsidiary of the Canal group relies on the experience of the founders of the startup.
