Can we pilot millions of euros in marketing budget without lifting a finger? It is the bet of Massive Dynamic. Behind this name borrowed from science fiction, an industrial reality settling in that of “agentic” marketing, orchestrated by artificial intelligence agents. The Parisian startup raises 3 million euros to accelerate the development of a software suite designed to automate all digital marketing operations.
In place of manual management platforms, Massive Dynamic offers an architecture based on two levels, a general assistant capable of ingesting the advertising context in real time, and specialized agents, each dedicated to a specific task such as optimization of auctions or creative deployment.
The objective is to release the marketing teams from 80 % of purely operational tasks to refocus them on strategy and creation. “” We transform the digital marketing teams which manage tens of millions of spending in teams capable of orchestrating hundreds of millions effectively“, Explains Trystan Chabert, co-founder and CEO of Massive Dynamic.
This vision responds to a largely shared emergency in marketing directions. The multiplication of channels, formats, data and local rules poses an increasing operational burden on the teams. Even with existing tools, management is often artisanal: Excel files, manual routines, empirical arbitrations. Massive Dynamic wants to automate these frictions to make complex strategies scalable, in several markets at the same time.
Sia Houchangnia, partner at Seedcamp, sees it as a structural rupture: ” The transition from manual marketing operations to agency piloting represents a generational opportunity. The vision of Massive Dynamic which combines generalist artificial intelligence and sharp business expertise is the right approach to capture this profound transformation of the market. »»
The startup, which targets sophisticated advertisers with several tens of millions of euros in advertising budget spread over international channels, says it has already deployed its technology with a small group of pilot partners. The ambition is to build an “IA-ST” infrastructure, designed for the Buying Global media, not as an automation overlay on existing software.
Massive Dynamic completes a table of 3 million euros in pre-embark on Seedcamp (Lead), Founders Future, Kima Ventures, Tiny SuperComputer Investment Company, Purple, Oprtrs Club and New Renaissance Ventures. The company was founded in 2025 in Paris by Trystan Chabert (ex-Voodoo) and Guillaume Le Roy (ex-Qonto), respectively CEO and CTO.
