Depublish an online service to strengthen its attractiveness
Voluntarily suspending access to a digital service may seem counter-intuitive with regard to permanent availability standards expected in the digital
Voluntarily remove access to emails outside the working hours
The management of digital communication flows has become a determining factor in organizational performance. If the collaborative tools have made
Never change packaging: consistency or laziness marketing?
Extending a graphic identity initiates a strong strategic choice. Visual stability builds recognition, affirms a positioning and structures the relationship
Create a digital presence without advertising or algorithm
Building online visibility without using audience purchase mechanisms or algorithmic optimization is no longer a paradox reserved for activists. For
Recruit only as a short network: operation and limits of an entrepreneurial reflex
Surrounding yourself with trust profiles, from your immediate circle, remains a current reflex for leaders in the development phase. Recruitment
Corporate culture: how to create one when everyone teleworked
Create a corporate culture without open space, without coffee break, without an impromptu meeting in a corridor, obliges to completely
Build a brand without storytelling: heresy or release?
Long considered a condition to emerge in a saturated market, storytelling is no longer imposed with the same evidence. More
Remember certain marketing practices: what do we really win?
Voluntarily renouncing certain marketing techniques deemed too intrusive, opaque or artificial is not a trivial act. In an environment saturated
Work your notoriety without trying to become viral
Gain visibility without resorting to instant virality mechanisms is a strategic choice now claimed by several French companies. In reverse
Ethics and performance: brands that refuse certain advertising practices
Some French companies decide not to exploit all the persuasion levers available to grow their sales. Refusing to exaggerate, manipulate