Email remains one of the most profitable tools in digital marketing. But between the drop in opening rates, anti-spam filters and too generic messages, the results are not always there.
In this episode of Marketing podcastEstelle Ballot receives Rebecca Dvash, marketing manager at Activetrail, to share on levers that really improve the impact of your campaigns.
Rebecca expert in email marketing and marketing automation, shares her performance -oriented vision of marketing email, around pillars like:
- Intelligent personalization of messages
- A strategic and evolving segmentation
- Analysis of behavioral data to better initiate
- The implementation of effective automation scenarios
- Optimization of deliverability
- And the choice of simple and efficient emailing tools
💡Activetrail is emailing and marketing software in full and in French. Created in 2004, ActiveTrail stands out for its expertise in the field of marketing email with an international reinforced presence. The platform allows you to create an automated and powerful customer course adapted to the needs of each of the contacts.
