Letsignit, a European expert in mail signature management solutions, now announces the launch of its new “polls” feature, allowing companies to integrate interactive surveys directly into their mail signatures.
In an economic context where customer experience and employee engagement determine more than ever the performance of organizations, the collection of feedback stands out as an essential strategic lever. However, according to several sectoral studies, the response rates to traditional surveys are struggling to exceed 20%, compromising the representativeness of the data collected and, consequently, the relevance of the decisions which result from it.
This situation is widely explained by the complexity of current devices. Classic survey tools, although many on the market, have a major structural defect: they systematically constitute recipients to leave their usual work environment to access external platforms. This discontinuous course, which requires time and effort, generates a friction which results in massive abandonments.
It is precisely to this problem that lets tackle with its “polls” functionality. By directly integrating the survey into the mail signature, the company eliminates the main obstacle to the collection of information. The recipient can now express his opinion of a single click, without modifying his environment, in a visual and intuitive format.
By combining simplicity of use for the recipient and immediate collection of results for the administrator, this innovation is part of a substantive trend: the fluid integration of feedback tools in existing communication channels, rather than their multiplication.
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An innovation born from an internal hackathon.
The “polls” feature is the fruit of the first internal hackathon organized by Letsignit in November 2024, a 48 -hour event during which employees of various services united their skills to respond to a customer problem.
“Our reflection is part of an observation that everyone can make on a daily basis: as soon as a survey asks us to leave our mailbox or to interrupt our workflow, our falling commitment,” explains Claire Picot, Product Manager at Letsignit.
“For companies seeking to collect feedback, this break in user experience is translated concretely into high abandonment rates among respondents. Our project during this hackathon was therefore to rethink the feedback experience by removing these obstacles. »»
The hackathon winner project gave birth to “surveys”: polls integrated into mail signatures allowing recipients to express themselves in a single click, without ever leaving their email environment.
FEEDBACK at the heart of LETSIGNIT corporate culture.
This new feature is naturally in Letsignit DNA, where the cultivation of feedback occupies a central place.
“Our product approach reflects our business values: we firmly believe that active listening and the practice of feedback are the foundation of any lasting relationship, whether with our customers or between employees,” underlines Capucine Roche, CEO of letsignit.
The “polls” feature is available today for all letsign customers with the campaigns module.
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