The LED wall, the new face of visual communication
The giant screens have changed in size. Far from a gadget or a simple advertising medium, the LED wall today stands out as a full-fledged tool for communication and visual experience. Spectacular, immersive and durable, it redesigns facades, enlivens windows and transforms reception halls into real living spaces.
In France, demand is exploding, both among companies and in communities and the world of events.
And in this market where the majority of products come in containers from abroad, Pekason stands out from the crowd.
The French company has established itself as one of the rare designers of LED wall, focusing on a simple and effective model: high-end OEM manufacturing And direct distribution to integrators. Fewer intermediaries, more proximity, and total control over quality.
French know-how serving the local market
While many competitors simply import, Pekason designs and calibrates its screens in France. Each project is thought out in detail: choice of pitch, brightness, aesthetic integration, technical constraints. The objective is clear: offer solutions adapted to the French marketwhile guaranteeing maximum responsiveness.
“Our ambition is to create products made for France, while simplifying the chain between the manufacturer and the user,” explains Julien Périéleader of Pekason. “Because we master the technology from start to finish, we can support our customers in a very concrete way, on the ground, with a real sense of service. »
This technical proximity has become Pekason’s trademark: installation studies, on-site calibration, preventive maintenance and support provided by local teams. Result: several thousand square meters of LED walls installed across the country, from mass distribution to cultural spaces.
A growing global market
The global LED market is experiencing sustained growth. In 2024, it weighs approximately 9 billion dollars and could reach 14 billion by 2033. Technological advances microLED, ultra-thin pitch, COB modules have made screens more precise, more economical and above all more versatile.
Growth drivers in France
In France, this revolution is driven by several levers:
- the transition of print to digital,
- the modernization of infrastructure (accelerated by Olympic Games 2024),
- and the rise ofdynamic display in retail and public spaces.
According to Omdia, more than 55% of global LED turnover now comes from fine-pitch screens, used in professional environments.
The uses of LED walls are increasing
LED walls are no longer reserved for large events. They invade store windows, conference rooms, showrooms and even building facades.
| Sector | Objective | Special features |
|---|---|---|
| Retail | Attract the eye, create a strong visual experience | High brightness, faithful color rendering |
| Corporate | Modernize meeting or reception spaces | Fine resolution, design integration |
| Events | Create dynamic settings | Modularity, quick assembly |
| Urban planning | Energize public spaces | Waterproofing, regulatory compliance |
A visual storytelling tool
In retail, the LED wall becomes a storytelling tool. In communities, it transforms into a medium of cultural expression. And for brands, it is now a central element of their visual identity.
The Pekason difference: technological mastery and human proximity
At Pekason, technology is never an end in itself. It is at the service of use. The company highlights four essential criteria:
- Visual precision — Pitch enters 0.7 and 1.5mmguaranteeing a sharp rendering at short distance.
- Controlled brightness – Of 5,000 to 10,000 nitswith “black face” components for deep black.
- Sustainability — COB or microLED modules reducing consumption by 30 to 50%.
- Local maintenance — Monitoring and repair provided in France, without subcontracting.
A sustainable and repairable approach
This last point is crucial. In a sector where imported products are often “disposable”, Pekason focuses on repairability and longevity. Each installation is designed to last more than ten years, with a Responsive after-sales service and a technical monitoring permanent.
The main players in the French market
| Business | Speciality | Area | Highlights |
|---|---|---|---|
| Pekason | French designer, OEM manufacturing, direct distribution | Whole France | Quality, proximity, local monitoring |
| LEDCAST | Giant outdoor screens and totems | National | Wide range, turnkey solutions |
| Imeens | Custom LED manufacturing (interior) | Rhône-Alpes | Importer |
| LED Visual Innovation | Event display, rental | France / Europe | Rental references |
| PSD | Solutions for businesses and facades | South / France | On-Site Services |
Pekason remains one of the rare actors capable of design, install and maintain its solutions throughout the product life cycle from design to maintenance.
Artificial intelligence at the service of visual creativity
Artificial intelligence is transforming the way content is created and delivered on LED walls. Designers use tools like Midjourney, Runway Or SLAB to generate immersive visuals in just a few seconds: neon landscapes, abstract patterns or artistic atmospheres.
“Futuristic neon cityscape on a LED wall, cinematic lighting, ultra high resolution.”
“Geometric light abstraction, art deco style, 8K resolution.”
Towards personalized generative content
Pekason supports this evolution by collaborating with creative studios to design tailor-made content, adapted to its clients’ installations.
A strong environmental commitment
Digital signage must also deal with stricter environmental requirements. New generations of LED screens consume half the energy than those of five years ago, while offering an extended lifespan. Since 2023, the Environmental Code requires automatic adjustment of brightness according to ambient light, a functionality already integrated into Pekason systems.
A circular economy in progress
Repairable modules and replaceable components also contribute to a circular economy logic. Less waste, more sustainability.
A sustainable and profitable investment
Installing an LED wall represents a significant investment between 1,000 and 3,500 € per square meterdepending on the configuration. But over ten years, the overall cost remains lower than that of other technologies (LCD or video projectors), thanks to better reliability and reduced consumption.
Support from A to Z
Pekason offers complete support: profitability studies, installation advice and performance monitoring. An approach that reassures businesses and individuals alike.
The next technological developments
The next few years promise to be rich in innovation: microLED always more precise, adaptive display via AI, curved screens integrated into the architecture And reinforced eco-design.
Conclusion: a French vision of the LED wall
THE LED wall is no longer a simple screen, it is a experience support. In France, Pekason shows that it is possible to reconcile technological performance, local design and human support.
A model that appeals to businesses and institutions alike: industrial quality combined with the responsiveness of a local player. A very French way to turn on the light of the future.
