Lean Start-up: Kézako?

Creating your business is to put a service or a product on the market. But you are not a soothsayer and you must therefore reflect that leads you to success. You will certainly receive many suggestions from those around you, but dynamic offers you to think about the lean start-up in order to bring together in front of you get out of success without investing a budget that you would regret. Finding a solution after a bitter failure is the main foundation of Lean Start-up theory. During the launching phase of a project, the main concern for start-ups is time! This is because they take too long to launch their products that companies fail most often. To prevent this kind of disappointment from occurring again and again, theorists had the idea of ​​creating the Lean Start-up method!

What is Lean Start-up?

Many innovative companies currently use the so -called “Lean” method. This is a technique that was created in the United States in 2008 by Éric Ries. With this method, young entrepreneurs learn how to reduce the costs of launching a project and eliminating all the superfluous as soon as possible, and having the product tested to targets or potential customers. Long before the product exists, the young entrepreneur can establish relationships with his future customer! It will thus be easy for him to identify the gaps of the product by analyzing the feedback from customers. It is also a sign that proves that the company pays particular attention to what consumers expect.

This method not only makes it possible to attract the attention of the target even before the product is on sale, but it also allows you to know the immediate opinion, satisfaction and expectations of the target. If the proposed product is not appreciated, as much knowledge as quickly as possible. This will decrease the cost and losses. The entrepreneur can catch up by correcting the unpleasant sides of the product, or even change it radically.

Zoom on the different Lean techniques

You have to start by testing the product or service with targets. Customer feedback will allow you to know the weaknesses of your products more quickly, rather than waiting for the results given by your turnover. This method makes it possible to “be mistaken faster”, and then start again at a lower cost. If you want to apply this strategy, you must be very meticulous. The first action is to define your targets. If more than half of the customers have appreciated the product, you can immediately throw it.

Conversely, ask the reluctant people why the product does not please them. When you have found the problem, try to solve them and test them once again. This will offer you the opportunity to adapt your product more easily to the real needs of the market. This method is simple, effective and less expensive, but the majority of entrepreneurs are so confident from their project that they think they do not need this method.

The different phases of Lean

The stages of phase 1:

  • precisely define your targets
  • Test the product/service to selected targets
  • Analyze the return, criticism of customers with rigor.

The stages of phase 2:

  • A majority of customers appreciated the product/service, so go for it.
  • The product/service does not suit them, question it and use criticism issued to modify it. Combine your customers with your approach, they will become your coaches in a way. Then offer them to test the new product/service.

To see his business prosper, a start-up must constantly perform feedback. The latter should not only be carried out during the launch of the product or service, it must be carried out regularly to know in real time the current needs of customers.