Why ignore trends can be your best advantage
Trends saturate speeches: they are displayed everywhere, slip into conferences, dictate the agendas and promise those who follow them. However,
Test your idea without selling anything: the invisible guide
The romantic image of the entrepreneur is that of the visionary who launches his product with panache, upsets a market,
When sabotage your own project becomes a winning strategy
The idea seems absurd at first glance. Which leader would take up time, money and reputation and then deliberately saboto
How to detect micro-niches that no one sees
An intriguing paradox crosses entrepreneurship: despite a profusion of opportunities, the idea persists that “there is nothing more to invent”.
What if your business should deserve to exist every day?
Each morning, thousands of companies open their doors, launch their operations, chain decisions and pursue their objectives. But how many
What if innovation came from those that we never listen to?
When you think of “innovation”, you imagine laboratories, R&D teams adorned with diplomas, strategic consultants that charge their creativity at
The right to change your mind: the courage of non-linear leadership
In the collective imagination, a “real” leader is someone who knows where he is going, who announces his vision and
Creating strategic silence: what if it is less communicating, was it better to direct?
We live in an era saturated with noise. Notifications, meetings, instant messages, social networks: everything pushes to occupy space, to
When the company becomes a double of the manager
It is common to hear founders say: “My business is my baby”. An emotional metaphor, but which speaks volumes about
When personal history influences business choices
Entrepreneurial decisions are often believed to be the result of rational analyzes, meticulously constructed business plans and sophisticated financial projections.