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Ibexa, specialist in Digital Experience Platforms (DXP), announces the acquisition of Quable, a Product Information Management (PIM) solution. This alliance aims to accelerate the development strategies of the two companies while offering a unified and composable platform to simplify the management of digital experiences.
Quable maintains its autonomy while welcoming Ibexa as majority shareholder. The company will continue to develop its PIM platform under the leadership of its co-founders, François-Emmanuel Lamellière, Sylvain Gourvil and Baptiste Legeay, while benefiting from Ibexa’s expertise in international development.
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A strategic synergy for businesses
This merger marks a key step in the consolidation of the European digital ecosystem. The combination of PIM and DXP technologies will allow brands to:
- Synchronize product information, assets and communication supports to accelerate their time to market.
- Deliver personalized and relevant experiences across digital touchpoints.
- Ensure data consistency across all channels, including web, mobile, social media and e-commerce.
This integration aims to eliminate silos between marketing, product, e-commerce and communications teams, promoting a more agile and cohesive approach to customer experience.
A European ambition driven by the QNTM group
Ibexa, supported by the QNTM group, intends to build a European champion of digital experience. François-Emmanuel Lamellière, CEO of Quable, expresses his enthusiasm:
“Quable has experienced rapid growth thanks to the talent of its team and the power of its ecosystem. By joining forces with a global player like Ibexa, we are taking a new step towards internationalization. »
A new stage for digital innovation
This acquisition represents a strategic step in the creation of an integrated and efficient digital ecosystem, capable of meeting the growing needs of companies in terms of customer experience. By combining their forces, Ibexa and Quable intend to establish a European standard for digital solutions, while accelerating their international presence.
