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Product design and development in the field of SaaS is a complex art, where functional richness and simplicity must be combined so that all users understand the service without difficulty, and above all so that its adoption curve is crescendo. A real challenge for complex products, especially when they are used by different teams who each have their own expectations.
Today we propose to study this problem through the experience of Christophe PECQUERIETHE Chief Product Officer of SELLSYa customer relationship management solution, which today occupies an important place on the spectrum of CRM solutions.
Many brands excel in the field such as Aircall or Sellsy from whom we welcome for this second episode of our Future of Digital Marketing podcast, Mathieu Arles Dufour, Head of Channel Partnerships at Sellsy.
Summary of this episode:
- The qualities of a good Chief Product Officer
- Product development challenges
- Training and skills of product teams
- Organization of teams
- Development process
- How to manage product development?
- The question of data security
- Role of AI
SELLSY is a complete CRM suite for VSEs and SMEs, integrating marketing, sales, invoicing, pre-accounting and cash management tools. The solution allows more than 6,900 companies to save time, boost their sales and secure their income. It is aimed in particular at marketing, sales and administrative teams.
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Would you like to participate in a FW Future of Digital marketing show as a partner? contact us atpartnership@frenchweb.fr
