I-Run, the expert in running equipment, is no longer to be presented as his expertise is recognized. If it continues to best support athletes in search of performance, it is also thanks to its services that are constantly evolving and a successful customer relationship. Decryption.
Strong expertise and thousands of references
Founded in 2007 in Toulouse, I-Run quickly established itself as one of the French leaders in the sale of articles of running, trail, hiking and fitness. If its expertise is particularly recognized in the world of running, it is also because I-Run selects the best brands on the market, as well as high quality products.
Among the most popular models by demanding runners is the Hoka Mach 6, a shoe designed for performance. Ultra-light, responsive and comfortable, it is aimed at runners who are looking for speed and road dynamism, especially in competition or during intensive training.
Find the Hoka Mach 6 shoes, ideal for competition on i-rundesigned for athletes looking for speed and lightness. I-Run and Hoka also have several collaborations to their credit, such as the Fly Station deployed last March in Paris, which made it possible to test innovative models, while offering exclusive experiences to runners.
I-Run: Much more than a simple showcase
If I-Run has distinguished itself, it is also thanks to the unique experience that the brand offers its customers. She supports them as well as possible throughout the purchase process, but also outside of it, since advice of all kinds are available on the site and events are organized with partners throughout the year (Podcast I-Run Café, Running Weeks, etc.).
The site also offers a tool that allows you to find your ideal running shoes pair indicating several information, such as the number of kilometers traveled per week or the type of surface area acclaimed during sessions. But beyond its omnichannel platform, its phygital stores are the difference. Teams made up of specialists are present there and more than simple sellers, they analyze the needs of each customer, whether beginner or top runner to offer them the best.
The reinvention of a thoughtful trade
The specificity of I-Run? His 18 Stores Tips present in France! The latter were opened in order to provide personalized advice to athletes, as well as to create a complementarity between the website and connected stores. Customers are thus led to live a unique shopping experience in store, with advisers ready to help them achieve their performance objectives and interactive terminals which offer various events and which allow you to order directly on the site.
Athletes of all levels also have the opportunity to join the I-Run Club community to test products during dedicated days and have access to coaching sessions led by athletes. The I-Run Club application also allows you to program training and have access to the list of races organized soon in order to choose the most suitable (a real time saving!).
Much more than a simple seller, I-Run reinvents e-commerce in the running sector. The brand accompanies, in fact, its customers to find the most suitable shoes and accessories for them, as well as to achieve their performance objectives. Connected stores, events throughout the year, I-Run Club, etc. : The brand does not stop offering a unique shopping experience!
