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Hoji, a startup studio based in Lyon, supports manufacturers in their environmental transition. Founded in 2024 by experts in industrial transformation and impact, Hoji focuses on concrete, actionable solutions to meet the challenges of decarbonization, circular economy and energy transition. Its objective is to launch around ten startups within five years, covering various sectors such as aeronautics, agri-food and plastics processing.
Hoji’s model is based on a collaborative approach. The studio conducts in-depth diagnostics with more than 200 manufacturers to identify key opportunities, then develops solutions in partnership with them. Each project results in the creation of a startup, led by selected entrepreneurs, who hold 75% of the capital. For 18 months, Hoji provides operational and technological support as well as monitoring the environmental impact of companies via a committee of experts.
The first startups incubated include Nepsiswhich facilitates the financing of energy transition projects, and Sapiologyspecialized in eco-design to reduce environmental impacts throughout the life cycle of products. Other projects, such as Reparela (circular flows) or Lumos (optimization of energy storage), are in the exploratory phase.
Hoji has just completed a first round of financing of €8.5 million, led by the Banque des Territoires as part of the France 2030 program. Greenpact, the industrial group ACI and several family offices also participated in this fundraising, which will be used to finance new projects and strengthen the studio’s seed capabilities.
