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Happydemics wants to redefine the standards for measuring advertising effectiveness by relying on artificial intelligence. The Parisian scale-up offers unified measurement technology, covering a wide range of media media – OOH, DOOH, CTV, audio, in-game, display – and allowing advertisers to obtain a global and harmonized analysis of the performance of their campaigns.
Thanks to a database containing more than 25,000 criteria, combining media, geographic areas and sectors, Happydemics offers advertisers precise insights to optimize their investments. The integration of AI into its tools makes it possible to improve the prediction of results and continuously optimize campaigns, while meeting growing expectations for scalability and transparency.
In a global advertising market estimated at more than $1 trillion, much of which still eludes reliable measurement, Happydemics seeks to establish a universal standard of advertising performance. The company is banking on its Brand Lift technology to meet these challenges, while ensuring multi-channel and multi-region comparability.
To support this vision, Happydemics raised 13 million euros in series B from Wille Finance and Adelie Capital. These funds will allow the company to intensify its international expansion, particularly in Europe and the United States, and to continue investing in the development of AI-based solutions. With 107% growth in its turnover in 2023 and more than 2,000 advertisers supported in 60 countries, Happydemics is positioning itself as a key player in adtech.
