During its annual conference in Mountain View, Google unveiled a series of new features on artificial intelligence. From the ASTRA assistant to the generative models Gemini, including the video, the SEO, or the collaboration, the group now structures all its offer around AI.
A new generation of models for all uses
Models Gemini 2.5 Pro and Flash gain power: mode Deep Think Improves the ability to solve complex problems, a customizable calculation budget appears, and reasoning monitoring tools are added to the API.
In the creative universe, Google presented:
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- Imagen 4 for the generation of photorealistic images with a better rendering of details and typography;
- Veo 3 To create videos with ambient sound effects and simulated dialogues;
- Lyria 2 for interactive musical composition;
- Flowwhich combines these models to automatically generate clips and video sequences from simple instructions.
Astra, beam, mariner: assistants who see, hear and act
The project Astra is a personal assistant capable of interacting in real time with his environment. Presented on a Pixel 9 Prohe understands the voice, analyzes the images of the camera, finds files, and performs controlless commands with the device. It is now integrated into Gemini livewith live screen sharing and analysis functions. A version for connected glassesdesigned with Samsung and Warby Parker, is in preparation.
Another striking project: Google Beama 3D videoconference platform using six cameras and AI to create a realistic presence feeling. This technology will be marketed with HP.
Finally, Project Mariner Introduced an autonomous agent capable of navigating websites, buying tickets or ordering online, simply via the user voice.
Creation, code, design: business tools go to AI
In the professional ecosystem, several tools appear:
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- Workspace Add functions such as intelligent cleaning of the Gmail box, personalized automatic responses, and a video editing assistant in Google Vids.
- Notebooklm now generates video summaries.
- Stitch Allows you to design web interfaces from images or text, with automatic generation of HTML/CSS code, exportable in Figma.
- Julesa development assistant, assistance in debugging and code production.
The SEO changing: towards the end of the links list?
Two announcements directly affect natural referencing:
- Ai Overviews (summaries generated automatically) will be extended to more than 200 countries In more than 40 languages. France is absent from this deployment for legal reasons. For French publishers, this period could prove to be strategic to prepare for this transformation of the search engine.
- Ai Modehitherto reserved for Google Labs, is now accessible to all users in the United States. It is based on a specialized version of Gemini which Decomposes each request into sub-themes And Performs several simultaneous research. Result: richer responses, illustrated with graphics, especially in finance and sport.
These developments eliminate the classic display of results in the form of links. Google now offers Direct, complete and synthetic responsessimilar to those provided by Chatgpt or Perplexity, but integrated into the engine itself.
A structured offer around the subscription
The new plan Google Ai Ultrahas $ 249.99 per monthgives access to the most advanced models (Veo 3, Astra, Deep Think). A 50 % reduction is offered to new subscribers for three months. This plan is currently limited to the American market.
Google thus segments its users: free functions for the general public, advanced tools for professionals, API dedicated to developers and businesses.
A clear strategy: AI in all products, for all users
| Domain | Products concerned | Main function | Objective |
|---|---|---|---|
| Advanced models | Gemini, Imagen, Veo, Lyria | Content generation | Professional and automated creation |
| Smart assistants | Astra, Mariner, Beam | Interaction, execution of tasks | Automation of daily uses |
| Business tools | Workspace, Stitch, Jules | Collaboration, development, design | Increased productivity |
| Research | Ai Overviews, Ai Mode | Direct responses, synthesis | SEO transformation |
| Monetization | Ultra plan | Priority and high performance access | B2B targeting and creators |
